{"title":"Color Protection","description":null,"products":[{"product_id":"phyto-purple-no-yellow-shampoo-250ml","title":"PURPLE No Yellow Shampoo 250ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eThis shampoo offers a holistic approach to color care for bleached blonde, grey, and white hair, blending botanical extracts with targeted scientific innovation. Formulated with 90% natural-origin ingredients, it gently cleanses while delivering advanced tone neutralization from the very first application. The formula supports optimal moisture retention and contributes to structural repair, leaving hair with a salon-quality finish.\u003c\/p\u003e\n\u003cli\u003e Visibly neutralizes unwanted coppery yellow tones, enhancing the radiance of cold hues.\u003c\/li\u003e\n\u003cli\u003e Promotes exceptional softness and shine, observed in 100% and 96% of participants, respectively, contributing to a smoother cuticle.\u003c\/li\u003e\n\u003cli\u003e Features antioxidant Edelweiss extract to protect the hair fiber, supporting its structural integrity.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis formulation acts as an essential tool for daily structural repair and aesthetic enhancement, delivering a holistic approach to color-treated hair. It harmonizes plant-derived nourishment with scientific precision, supporting optimal pH balance to maintain vibrant, cool tones and promote overall hair vitality.\u003c\/p\u003e\n\u003cli\u003eUnwanted coppery yellow tones are neutralized from the very first use, preserving the integrity of cool-toned hair. This targeted action ensures color radiance and bright reflections, as observed by 91% and 82% of participants, respectively.\u003c\/li\u003e\n\u003cli\u003eHair fiber experiences enhanced softness and moisture retention, with 100% of users reporting softer hair. The inclusion of Organic White Mallow extract contributes to this supple feel and supports overall hair health.\u003c\/li\u003e\n\u003cli\u003eA visibly shinier appearance is achieved, with 96% of participants noting increased hair luminosity. This is supported by the formula's ability to gently cleanse while promoting cuticle sealing, enhancing light reflection for a salon-quality finish.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eFor those with bleached blonde, grey, or white hair, this shampoo offers a targeted solution to neutralize unwanted tones while promoting overall hair health. It supports the maintenance of an optimal pH balance for the scalp and hair fiber, contributing to enhanced moisture retention.\u003c\/p\u003e\n\u003cli\u003eBleached blonde, grey, or white hair needing neutralization of unwanted yellow or coppery tones.\u003c\/li\u003e\n\u003cli\u003eHair seeking enhanced softness, with 100% of participants reporting softer hair.\u003c\/li\u003e\n\u003cli\u003eStrands desiring increased shine, with 96% of participants observing shinier hair, contributing to improved moisture retention and cuticle sealing.\u003c\/li\u003e\n\u003cli\u003eIndividuals prioritizing a gentle cleansing experience with 90% natural-origin ingredients.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eIntegrating a targeted purple shampoo into a daily regimen can be an effortless application for maintaining vibrant, cool-toned hair. This specialized formula works to neutralize unwanted yellow tones, establishing a strong styling foundation for optimal manageability and radiant color.\u003c\/p\u003e\n\u003cp\u003e① Begin by thoroughly wetting the hair. Dispense a small amount of the shampoo into the palm and gently work through the scalp and hair, ensuring root-to-tip distribution.\u003c\/p\u003e\n\u003cp\u003e② Massage the rich lather onto the scalp, allowing the botanical blend to gently cleanse while the purple pigments begin their work to neutralize unwanted tones. Experience a nurturing cleanse that respects the hair fiber.\u003c\/p\u003e\n\u003cp\u003e③ Rinse thoroughly until the water runs clear. Hair is left feeling softer, with 100% of participants observing this effect, and appearing shinier, noted by 96% of participants. This contributes to optimal manageability and a radiant, bright color, observed by 91% of participants, with 82% noting bright reflections.\u003c\/p\u003e\n\u003cp\u003ePercentages of effects observed on a consumer panel during a clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003eSODIUM LAUROYL SARCOSINATE\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL BETAINE\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL HYDROXYSULTAINE\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-22\u003c\/p\u003e\n\u003cp\u003eCOCO-GLUCOSIDE\u003c\/p\u003e\n\u003cp\u003eGLYCERYL OLEATE\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003ePOTASSIUM SORBATE\u003c\/p\u003e\n\u003cp\u003eCI 60730 \/ EXT. VIOLET 2\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eLEONTOPODIUM ALPINUM FLOWER\/LEAF EXTRACT\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED VEGETABLE GLYCERIDES CITRATE\u003c\/p\u003e\n\u003cp\u003e330C\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThe formulation's efficacy is a testament to a carefully developed proprietary formula, earning trust through demonstrated performance. This industry-celebrated approach, often salon-endorsed for its reliable results, integrates botanical extracts with scientific validation, ensuring optimal manageability and visible hair health.\u003c\/p\u003e\n\u003cli\u003eThe formula's effectiveness is validated by consumer perception, with 100% of participants in a clinical study reporting softer hair and 96% noting shinier hair.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What is the primary benefit of using this Purple No Yellow Shampoo?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is formulated to gently cleanse and moisturize the hair fiber while effectively neutralizing unwanted coppery yellow tones. It delivers visible neutralization from the very first use, specifically designed for bleached blonde, grey, or white hair to revive the radiance of cold tones.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo contribute to hair's softness and shine?\u003c\/p\u003e\n\u003cp\u003eA: The formula is designed to moisturize the hair fiber, leading to enhanced softness and shine. A clinical study indicated that 100% of participants experienced softer hair, and 96% observed shinier hair. Organic white mallow extract is included to bring twice the shine to the hair.\u003c\/p\u003e\n\u003cp\u003eQ: What natural-origin ingredients are featured in this formula?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is crafted with 90% natural-origin ingredients. Key botanical extracts include Edelweiss extract, known for its antioxidant properties that help protect the hair fiber, and Organic White Mallow extract, which contributes to increased hair radiance and shine.\u003c\/p\u003e\n\u003cp\u003eQ: Is this shampoo formulated with clean beauty principles in mind?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo adheres to clean beauty standards. It is formulated without sulfates, silicones, or PEG, offering a gentle yet effective cleansing experience that aligns with a holistic approach to haircare.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo support the overall health and appearance of color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: Beyond neutralizing unwanted tones, the shampoo gently cleanses and moisturizes, promoting a vibrant and healthy appearance for color-treated hair. Clinical results show that 91% of participants found their color radiant and bright, with 82% noting bright reflections.\u003c\/p\u003e\n\u003cp\u003eQ: Does this formula help with moisture retention for the hair fiber?\u003c\/p\u003e\n\u003cp\u003eA: The shampoo is specifically designed to moisturize the hair fiber, which is crucial for optimal moisture retention. This helps maintain hair's suppleness and elasticity, preventing dryness often associated with color-treated hair.\u003c\/p\u003e\n\u003cp\u003eQ: How does this product ensure a healthy scalp environment?\u003c\/p\u003e\n\u003cp\u003eA: The gentle cleansing action, combined with a high percentage of natural-origin ingredients, supports the maintenance of an optimal pH balance for the scalp. This fosters a healthy foundation, which is essential for overall hair wellness.\u003c\/p\u003e\n\u003cp\u003eQ: What is the recommended method for using this Purple No Yellow Shampoo?\u003c\/p\u003e\n\u003cp\u003eA: For optimal results, massage a small amount of the shampoo onto a wet scalp. Allow it to work into a lather, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eQ: What makes this shampoo effective in maintaining cool tones?\u003c\/p\u003e\n\u003cp\u003eA: The core of this formula contains purple pigments (CI 60730 \/ EXT. VIOLET 2) that are specifically chosen for their ability to counteract and neutralize unwanted coppery yellow tones. This targeted action helps to preserve and revive the desired cool tones in bleached blonde, grey, or white hair.\u003c\/p\u003e\n\u003cp\u003eQ: Are there any specific benefits for the hair's cuticle?\u003c\/p\u003e\n\u003cp\u003eA: By enhancing the hair's softness and shine, the formula contributes to a smoother hair surface. This action supports more uniform cuticle sealing, which results in a polished appearance and can help protect the hair fiber from external stressors.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548123169063,"sku":"PH15742","price":200.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-purple-no-yellow-shampoo-front-white-bg.png?v=1782706381"},{"product_id":"phyto-color-anti-fade-shampoo-250ml","title":"COLOR Anti-Fade Shampoo 250ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eThis gentle shampoo, formulated with 92% natural-origin ingredients, offers a holistic approach to preserving color vibrancy. It works to gently cleanse, maintaining optimal pH balance for the scalp while supporting structural repair of the hair fiber, resulting in a salon-quality feel.\u003c\/p\u003e\n\u003cli\u003eLimits color fading, proven effective for up to 12 shampoos.\u003c\/li\u003e\n\u003cli\u003eSustains color intensity and radiance for up to 12 shampoos.\u003c\/li\u003e\n\u003cli\u003ePromotes moisture retention, leaving hair softer.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis formulation acts as an essential tool for daily structural repair and aesthetic enhancement, delivering a holistic approach to maintaining vibrant color. It supports optimal pH balance for the scalp and hair, promoting overall hair health from root to tip.\u003c\/p\u003e\n\u003cli\u003e Color intensity and radiance are preserved for up to 12 shampoos, with 100% of participants observing limits to color fading. This is achieved through a complex of rice peptides that work to limit pigment loss.\u003c\/li\u003e\n\u003cli\u003e The hair's structural integrity is supported, ensuring the cuticle is sealed to protect against environmental stressors that can diminish color vibrancy. Antioxidant tara tannins and sunflower sprout extracts actively shield color radiance.\u003c\/li\u003e\n\u003cli\u003e Experience softer hair with enhanced moisture retention, contributing to a salon-quality finish that remains intense and radiant for up to 12 shampoos, as affirmed by 95% of participants.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eThis shampoo is designed for individuals seeking to preserve the vibrancy and intensity of their color-treated or highlighted hair, while embracing a holistic approach to scalp and hair wellness. It offers a gentle yet effective cleansing experience, supporting the hair's structural integrity and color longevity.\u003c\/p\u003e\n\u003cli\u003eHair that has undergone color treatment or highlighting processes.\u003c\/li\u003e\n\u003cli\u003eConcerns about premature color fading and loss of radiance.\u003c\/li\u003e\n\u003cli\u003eDesire for enhanced moisture retention and a visibly softer hair texture.\u003c\/li\u003e\n\u003cli\u003eSeeking a formula that supports cuticle sealing to protect hair color.\u003c\/li\u003e\n\u003cp\u003eThe formula, featuring a complex of rice peptides, works to limit pigment fading, supporting the hair's ability to maintain its color intensity. Antioxidant tara tannins and sunflower sprouts extracts further protect color radiance, contributing to the structural repair of chemically processed strands. This combination helps in moisture retention and promotes cuticle sealing, essential for vibrant, long-lasting color, with 100% of participants observing limited color fading for up to 12 shampoos and 95% reporting color as intense and radiant for up to 12 shampoos.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eThis shampoo is designed to seamlessly integrate into a daily regimen, offering a holistic approach to preserving color vibrancy. It provides an effortless application that supports optimal manageability, laying a strong styling foundation for color-treated hair.\u003c\/p\u003e\n\u003cp\u003e① Begin by applying a small amount onto a wet scalp. Gently massage the formula across the scalp, ensuring root-to-tip distribution to activate its cleansing and protective properties.\u003c\/p\u003e\n\u003cp\u003e② Allow the rich, botanical-infused lather to work, gently purifying the scalp and hair while safeguarding color intensity.\u003c\/p\u003e\n\u003cp\u003e③ Rinse thoroughly with water until the hair is clean and free of product. Experience hair that feels softer and appears radiant, with color protected from fading for up to 12 shampoos.\u003c\/p\u003e\n\u003cp\u003eIn case of contact with eyes, rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e✓ 100% of participants observed limited color fading for up to 12 shampoos in a clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003cp\u003e✓ 95% of participants observed color remaining intense and radiant for up to 12 shampoos in a clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL BETAINE\u003c\/p\u003e\n\u003cp\u003eSODIUM LAUROYL SARCOSINATE\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL HYDROXYSULTAINE\u003c\/p\u003e\n\u003cp\u003eSODIUM COCOAMPHOPROPIONATE\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-22\u003c\/p\u003e\n\u003cp\u003eCOCO-GLUCOSIDE\u003c\/p\u003e\n\u003cp\u003eGLYCERYL OLEATE\u003c\/p\u003e\n\u003cp\u003eCAPRYLYL GLYCOL\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003eCHLORPHENESIN\u003c\/p\u003e\n\u003cp\u003ePANTHENOL\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003eMALTODEXTRIN\u003c\/p\u003e\n\u003cp\u003eTETRASODIUM GLUTAMATE DIACETATE\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eHYDROLYZED RICE PROTEIN\u003c\/p\u003e\n\u003cp\u003eCARAMEL\u003c\/p\u003e\n\u003cp\u003ePHYTIC ACID\u003c\/p\u003e\n\u003cp\u003eORYZA SATIVA (RICE) EXTRACT\u003c\/p\u003e\n\u003cp\u003eGLUCONOLACTONE\u003c\/p\u003e\n\u003cp\u003eCAESALPINIA SPINOSA FRUIT EXTRACT\u003c\/p\u003e\n\u003cp\u003eHELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED VEGETABLE GLYCERIDES CITRATE\u003c\/p\u003e\n\u003cp\u003eCALCIUM GLUCONATE\u003c\/p\u003e\n\u003cp\u003e1811A\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThis formulation earns consumer trust through its clinically validated efficacy, showcasing a proprietary formula developed for color-treated hair.\u003c\/p\u003e\n\u003cli\u003eA proprietary formula, centered on a complex of rice peptides, is salon-endorsed for its targeted action. This advanced botanical technology limits color fading for up to 12 shampoos, contributing to optimal manageability and sustained color radiance.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What is the primary benefit of this Anti-Fade Shampoo?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is formulated to gently cleanse while preserving color intensity and radiance for color-treated and highlighted hair. Clinical studies indicate that it limits color fading for up to 12 shampoos, with 100% of participants observing this effect.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo protect color from fading?\u003c\/p\u003e\n\u003cp\u003eA: The formula features a complex of rice peptides, scientifically validated to limit pigment fading. This action is further supported by antioxidant tara tannins and sunflower sprout extracts, which work to protect color radiance and contribute to structural repair of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eQ: Is this shampoo suitable for all types of color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo is specifically designed for color-treated and highlighted hair. Its gentle cleansing action helps maintain the vibrancy and integrity of treated strands, promoting optimal pH balance for the scalp and hair.\u003c\/p\u003e\n\u003cp\u003eQ: What makes this formula a \"clean\" choice for hair care?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is crafted with 92% natural-origin ingredients. It is formulated without sulfates, silicones, or artificial colorings, aligning with a holistic approach to hair wellness.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo contribute to overall scalp wellness?\u003c\/p\u003e\n\u003cp\u003eA: By providing a gentle cleanse without harsh sulfates, the shampoo helps maintain a balanced scalp environment. This supports root stimulation and creates an optimal foundation for healthy hair growth, ensuring the scalp remains nurtured.\u003c\/p\u003e\n\u003cp\u003eQ: Can this shampoo improve hair's shine and texture?\u003c\/p\u003e\n\u003cp\u003eA: Yes, the inclusion of organic white mallow extract is shown to bring enhanced shine to the hair. The formula also works to support cuticle sealing, resulting in softer hair with improved texture and visible radiance.\u003c\/p\u003e\n\u003cp\u003eQ: How should this shampoo be incorporated into a hair care routine for best results?\u003c\/p\u003e\n\u003cp\u003eA: For optimal results, massage a small amount onto a wet scalp, working it through to the ends, then rinse thoroughly. This method ensures even distribution and effective cleansing, supporting moisture retention.\u003c\/p\u003e\n\u003cp\u003eQ: What are the key botanical ingredients in this shampoo and their roles?\u003c\/p\u003e\n\u003cp\u003eA: The formula harnesses the power of rice peptides to limit color fading and a blend of tara tannins and sunflower sprout extracts, which act as potent antioxidants to protect color radiance. These plant-derived components are scientifically recognized for their efficacy.\u003c\/p\u003e\n\u003cp\u003eQ: Does this shampoo help with moisture retention for color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: The gentle, sulfate-free formulation is designed to cleanse without stripping essential moisture. This approach supports natural moisture retention, which is crucial for the health and vibrancy of color-treated hair, preventing dryness and brittleness.\u003c\/p\u003e\n\u003cp\u003eQ: What kind of visible results can be expected after using this shampoo?\u003c\/p\u003e\n\u003cp\u003eA: Users can expect their color to remain intense and radiant. Clinical studies indicate that after 12 shampoos, 95% of participants found their color to be just as intense and radiant, contributing to overall hair manageability and softness.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548160360743,"sku":"PH15759","price":200.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-color-anti-fade-shampoo-front-white-bg.png?v=1782707320"},{"product_id":"phyto-color-radiance-enhancer-conditioner-175ml","title":"COLOR Radiance Enhancer Conditioner 175ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eThis conditioner, formulated with 98% natural-origin ingredients, offers a holistic approach to color care, blending botanical extracts with advanced scientific understanding to support optimal pH balance and moisture retention. It works to detangle and moisturize, providing a luxurious experience that visibly enhances color radiance from the very first application. A complex of rice peptides works to lock in pigments, while antioxidant tara tannins and sunflower sprouts extracts protect color intensity.\u003c\/p\u003e\n\u003cli\u003eColor radiance is visibly revived from the very first use, with 95% of participants observing this effect.\u003c\/li\u003e\n\u003cli\u003eMaintains color intensity and radiance for up to 12 shampoos, with 100% of participants noting sustained color.\u003c\/li\u003e\n\u003cli\u003eSupports structural repair and nourishment for sensitized hair fibers, promoting overall hair health.\u003c\/li\u003e\n\u003cli\u003eDetangles and moisturizes, promoting enhanced manageability and softness.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eCrafted with 98% natural-origin ingredients, this conditioner offers a daily solution for structural repair and aesthetic enhancement, specifically formulated for color-treated and highlighted hair. It works to maintain vibrancy and health, ensuring lasting brilliance.\u003c\/p\u003e\n\u003cli\u003eColor radiance is visibly revived from the very first application, with 95% of participants observing this immediate effect. This is achieved through a complex of rice peptides that aids in locking pigments deep within the hair fiber, promoting cuticle sealing and optimal color retention.\u003c\/li\u003e\n\u003cli\u003eThe intensity and radiance of color are maintained for up to 12 shampoos, as observed by 100% of participants. This prolonged protection is supported by antioxidant tara tannins and sunflower sprouts extracts, which work to limit pigment degradation and safeguard hair.\u003c\/li\u003e\n\u003cli\u003eTreated hair benefits from enhanced structural repair and moisture retention, contributing to a healthy foundation that supports vibrant color and protects against environmental stressors.\u003c\/li\u003e\n\u003cli\u003eColor is protected for up to 9 weeks, ensuring sustained brilliance and vitality for color-treated hair.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003cp\u003eTest on\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eThis conditioner is ideally suited for individuals with color-treated or highlighted hair, providing a holistic approach to preserve vibrancy and enhance overall hair health through nature-derived science.\u003c\/p\u003e\n\u003cli\u003eHair that has undergone color treatments or highlighting, requiring advanced protection to maintain color intensity and radiance.\u003c\/li\u003e\n\u003cli\u003eStrands seeking structural repair and moisture retention, supported by a complex of rice peptides that helps lock in pigments and nourish the hair fiber.\u003c\/li\u003e\n\u003cli\u003eIndividuals desiring a formula that supports cuticle sealing for a smoother, more reflective hair surface, while antioxidants like tara tannins and sunflower sprouts extracts protect against color degradation.\u003c\/li\u003e\n\u003cli\u003eHair in need of sustained color vibrancy and shine, with 95% experiencing revived radiance from the very first use, and 100% maintaining intense, radiant color for up to 12 shampoos.\u003c\/li\u003e\n\u003cp\u003eClinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eIntegrate this conditioner into a daily regimen for color-treated hair to achieve salon-quality results at home. Its effortless application provides a foundational step for optimal manageability and lasting color vibrancy.\u003c\/p\u003e\n\u003cp\u003e① After shampooing, gently squeeze excess water from the hair. Dispense a small amount of conditioner into the palms.\u003c\/p\u003e\n\u003cp\u003e② Distribute the rich formula evenly, focusing on mid-lengths and ends, ensuring root-to-tip distribution for comprehensive nourishment.\u003c\/p\u003e\n\u003cp\u003e③ Allow the conditioner to absorb for a few moments, then rinse thoroughly. Hair feels detangled and moisturized, with color radiance visibly revived from the very first use.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003cp\u003eTest on.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003eCETEARYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eCETYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eBEHENTRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003eXYLITYLGLUCOSIDE\u003c\/p\u003e\n\u003cp\u003eCETRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-37\u003c\/p\u003e\n\u003cp\u003eANHYDROXYLITOL\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003ePONGAMIA GLABRA SEED OIL\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003eMALTODEXTRIN\u003c\/p\u003e\n\u003cp\u003eETHYLHEXYLGLYCERIN\u003c\/p\u003e\n\u003cp\u003eXYLITOL\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eHYDROLYZED RICE PROTEIN\u003c\/p\u003e\n\u003cp\u003ePHYTIC ACID\u003c\/p\u003e\n\u003cp\u003eHELIANTHUS ANNUUS (SUNFLOWER) SEED OIL\u003c\/p\u003e\n\u003cp\u003eCAESALPINIA SPINOSA FRUIT EXTRACT\u003c\/p\u003e\n\u003cp\u003eORYZA SATIVA (RICE) EXTRACT\u003c\/p\u003e\n\u003cp\u003eGLUCONOLACTONE\u003c\/p\u003e\n\u003cp\u003eHELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT\u003c\/p\u003e\n\u003cp\u003eCALCIUM GLUCONATE\u003c\/p\u003e\n\u003cp\u003e1810A\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThe COLOR Radiance Enhancer Conditioner features a proprietary formula, developed through advanced scientific research, to deliver salon-endorsed results for color-treated hair. This industry-celebrated approach ensures powerful efficacy without compromise.\u003c\/p\u003e\n\u003cli\u003eThe LOCKER PEPTIDES RICE COMPLEX represents a proprietary technology, meticulously designed to preserve color intensity by locking pigments deep within the hair fiber. This advanced formulation contributes to structural repair and optimal manageability, with clinical testing showing 95% of participants observed revived radiance from the first application, and 100% reported color intensity and radiance maintained for up to 12 shampoos.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What is the primary benefit of using this conditioner for color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: This conditioner is formulated to revive color radiance from the very first use and provide protection for up to 9 weeks. It also detangles and moisturizes, contributing to overall hair health.\u003c\/p\u003e\n\u003cp\u003e*Source: Clinical study on 22 volunteers for 28 days, color-treated, highlighted hair; Test on\u003c\/p\u003e\n\u003cp\u003eQ: How does this conditioner help maintain color intensity over time?\u003c\/p\u003e\n\u003cp\u003eA: A complex of rice peptides is integrated into the formula to help lock pigments deep within the hair fiber, preserving color intensity and radiance over several weeks. This action supports the structural repair of the hair cuticle.\u003c\/p\u003e\n\u003cp\u003eQ: What natural ingredients contribute to the protection of color radiance?\u003c\/p\u003e\n\u003cp\u003eA: Antioxidant tara tannins and sunflower sprouts extracts work synergistically to protect against damage and limit pigment degradation. This botanical blend helps safeguard the vibrancy of color-treated hair.\u003c\/p\u003e\n\u003cp\u003eQ: Does this conditioner offer nourishment for sensitized hair?\u003c\/p\u003e\n\u003cp\u003eA: Yes, photo-protective Karanja oil is included to intensely nourish the hair fiber. It helps protect and repair hair that has been sensitized by color treatments, promoting moisture retention.\u003c\/p\u003e\n\u003cp\u003eQ: How does this conditioner enhance hair shine?\u003c\/p\u003e\n\u003cp\u003eA: An extraction of organic white mallow is incorporated to visibly enhance hair shine. This botanical extract has been shown to bring twice as much shine to the hair fiber.\u003c\/p\u003e\n\u003cp\u003e*Source: Tests on wicks\u003c\/p\u003e\n\u003cp\u003eQ: Is this conditioner suitable for all types of color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: The conditioner is specifically designed for color-treated and highlighted hair, addressing concerns related to radiance and protection. Its formulation supports the maintenance of an optimal pH balance for treated hair.\u003c\/p\u003e\n\u003cp\u003eQ: What is the natural origin percentage of this conditioner?\u003c\/p\u003e\n\u003cp\u003eA: This conditioner is composed of 98% natural-origin ingredients, reflecting a commitment to plant-derived nourishment.\u003c\/p\u003e\n\u003cp\u003eQ: How quickly can visible results be expected regarding color radiance?\u003c\/p\u003e\n\u003cp\u003eA: Color radiance is revived from the very first use. Clinical studies indicate that 95% of participants observed revived color radiance from the initial application.\u003c\/p\u003e\n\u003cp\u003e*Source: Clinical study on 22 volunteers for 28 days, color-treated, highlighted hair\u003c\/p\u003e\n\u003cp\u003eQ: Does this conditioner contain any undesirable ingredients?\u003c\/p\u003e\n\u003cp\u003eA: This conditioner is formulated without silicones, sulphate surfactants, colourings, or PEG, aligning with clean haircare practices.\u003c\/p\u003e\n\u003cp\u003eQ: How does this conditioner contribute to overall scalp and hair wellness?\u003c\/p\u003e\n\u003cp\u003eA: By focusing on cuticle sealing and moisture retention through ingredients like Karanja oil and rice peptides, the conditioner supports the structural integrity of the hair. This holistic approach ensures that color-treated hair remains vibrant and healthy from root to tip.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548169601319,"sku":"PH15735","price":265.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-color-radiance-enhancer-conditioner-front-white-bg.png?v=1782707772"},{"product_id":"phyto-purple-repairing-no-yellow-mask-200ml","title":"PURPLE Repairing No Yellow Mask 200ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eThis repairing mask offers a holistic approach to color care, blending botanical extracts with advanced scientific formulation. It delivers structural repair and moisture retention for sensitized hair, while enhancing cool tones with a salon-quality finish. Composed of 97% natural-origin ingredients, the formula works to neutralize unwanted yellowing and restore vibrancy.\u003c\/p\u003e\n\u003cli\u003eHair feels softer, with enhanced moisture retention, observed by 100% of participants.\u003c\/li\u003e\n\u003cli\u003eColor appears radiant and bright, preserving cool tones, noted by 91% of participants.\u003c\/li\u003e\n\u003cli\u003eHair fiber experiences intense structural repair, reported by 86% of participants.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis deep treatment mask, formulated with 97% natural-origin ingredients, offers a holistic approach to hair wellness, blending potent botanical extracts with targeted scientific innovation for daily structural repair and enhanced aesthetic vibrancy. It acts as an essential tool for maintaining the integrity of sensitized hair while preserving radiant cool tones.\u003c\/p\u003e\n\u003cli\u003eUnwanted coppery yellow tones are neutralized by targeted purple pigments, revealing radiant cold tones. This action results in brighter, more vibrant color, as observed by 91% of users.\u003c\/li\u003e\n\u003cli\u003eHair fiber receives intense structural repair and deep nourishment, primarily from Shea Butter, leading to hair that is softer (100% of users) and intensely repaired (86% of users). This process supports optimal moisture retention and a smoother cuticle.\u003c\/li\u003e\n\u003cli\u003eThe formulation provides antioxidant protection, safeguarding hair fiber from environmental stressors and helping to limit yellowing, while enhancing natural shine for a luminous finish.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eFor individuals seeking to preserve the vibrancy of cool-toned hair while providing essential structural repair, this mask offers a targeted solution. It combines 97% natural-origin ingredients with advanced pigment technology to address daily hair concerns, ensuring both color integrity and hair fiber resilience.\u003c\/p\u003e\n\u003cli\u003eBleached blonde, grey, or white hair prone to unwanted coppery yellow tones, where purple pigments work to revive cool radiance.\u003c\/li\u003e\n\u003cli\u003eSensitized hair requiring deep nourishment and structural repair, with Shea Butter contributing to improved softness and moisture retention.\u003c\/li\u003e\n\u003cli\u003eHair desiring enhanced shine and overall manageability, supported by botanical extracts for optimal scalp and hair health.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eIntegrating this repairing mask into a daily regimen offers a holistic approach to maintaining vibrant cold tones and overall hair health. Its effortless application supports optimal manageability, laying a refined styling foundation.\u003c\/p\u003e\n\u003cp\u003e① After cleansing the hair with a suitable shampoo, gently press out excess water from the lengths.\u003c\/p\u003e\n\u003cp\u003e② Apply a generous amount of the mask to hair lengths, ensuring even distribution. Allow the concentrated botanical blend to infuse for 5 to 7 minutes.\u003c\/p\u003e\n\u003cp\u003e③ Rinse thoroughly with cool water until the hair feels clean and smooth, revealing softer, more radiant strands and intensely repaired hair.\u003c\/p\u003e\n\u003cp\u003e100% of volunteers reported softer hair, 91% observed radiant and bright color, and 86% found their hair intensely repaired.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003eCETYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eCETEARYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eBEHENTRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003eSIMMONDSIA CHINENSIS (JOJOBA) BUTTER\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-37\u003c\/p\u003e\n\u003cp\u003eDECYL GLUCOSIDE\u003c\/p\u003e\n\u003cp\u003eBUTYROSPERMUM PARKII (SHEA) BUTTER\u003c\/p\u003e\n\u003cp\u003eCETRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003eETHYLHEXYLGLYCERIN\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003eHELIANTHUS ANNUUS (SUNFLOWER) SEED OIL\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eCI 60730 \/ EXT. VIOLET 2\u003c\/p\u003e\n\u003cp\u003eLEONTOPODIUM ALPINUM FLOWER\/LEAF EXTRACT\u003c\/p\u003e\n\u003cp\u003eALKANNA TINCTORIA ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003e4128A\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThe formulation's efficacy in maintaining vibrant cold tones and promoting structural repair is a testament to its carefully developed composition. This proprietary formula is designed to deliver optimal manageability and lasting color brilliance, building consumer trust through its proven performance.\u003c\/p\u003e\n\u003cli\u003eThe advanced blend of correcting purple pigments forms a core component of this proprietary formula, precisely neutralizing unwanted coppery yellow tones to revive radiant cold tones.\u003c\/li\u003e\n\u003cli\u003eAntioxidant Edelweiss extract is integrated within the formula to protect hair fiber, contributing to the overall structural repair and preservation of color vibrancy.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What is the primary function of this Repairing No Yellow Mask?\u003c\/p\u003e\n\u003cp\u003eA: This mask is designed to neutralize unwanted coppery yellow tones in bleached blonde, grey, or white hair, while simultaneously providing structural repair and nourishment to sensitized hair fibers. It works to revive radiant cold tones.\u003c\/p\u003e\n\u003cp\u003eQ: How does this mask achieve its toning and repairing effects?\u003c\/p\u003e\n\u003cp\u003eA: The formula integrates correcting purple pigments to effectively neutralize yellowing. Concurrently, ingredients like Shea Butter are utilized for their repairing properties, contributing to intense nourishment and structural repair of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eQ: What are the key botanical ingredients in this formula?\u003c\/p\u003e\n\u003cp\u003eA: This mask features Edelweiss extract, which offers protection to the hair fiber, and Shea Butter, known for its deep nourishing and repairing qualities. The formulation consists of 97% natural-origin ingredients.\u003c\/p\u003e\n\u003cp\u003e*Source: Product formulation data\u003c\/p\u003e\n\u003cp\u003eQ: How does this mask contribute to overall hair health beyond color correction?\u003c\/p\u003e\n\u003cp\u003eA: Beyond maintaining cold tones, the mask intensely nourishes the hair fiber, promoting softness and contributing to structural repair. It helps to enhance moisture retention, leaving hair feeling softer and appearing shinier.\u003c\/p\u003e\n\u003cp\u003eQ: Is this product suitable for all hair types with yellowing concerns?\u003c\/p\u003e\n\u003cp\u003eA: This mask is specifically formulated for bleached blonde, grey, and white hair types that experience unwanted coppery yellow tones. It also addresses the need for repair in sensitized hair.\u003c\/p\u003e\n\u003cp\u003eQ: How often should this mask be used for optimal results?\u003c\/p\u003e\n\u003cp\u003eA: For optimal results, apply the mask to hair lengths after shampooing. Leave it on for 5 to 7 minutes, then rinse thoroughly. Consistent use helps maintain vibrant cold tones and supports ongoing hair repair.\u003c\/p\u003e\n\u003cp\u003eQ: What visible results can be expected after using this mask?\u003c\/p\u003e\n\u003cp\u003eA: Users can expect hair to feel softer, with 100% of participants reporting this benefit. Color appears radiant and bright for 91% of users, and 86% observed intensely repaired hair. These results contribute to improved manageability and a healthier appearance.\u003c\/p\u003e\n\u003cp\u003e*Source: Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair\u003c\/p\u003e\n\u003cp\u003eQ: Does this mask help with moisture retention and cuticle sealing?\u003c\/p\u003e\n\u003cp\u003eA: Yes, the nourishing properties of ingredients like Shea Butter contribute to enhanced moisture retention within the hair fiber. This supports the integrity of the hair, aiding in a smoother feel and appearance, which is indicative of improved cuticle sealing.\u003c\/p\u003e\n\u003cp\u003eQ: How does the mask protect hair from environmental stressors?\u003c\/p\u003e\n\u003cp\u003eA: The formula includes Edelweiss extract, an ingredient recognized for its antioxidant properties. This extract helps to protect the hair fiber from free radicals, which can contribute to yellowing and overall hair degradation.\u003c\/p\u003e\n\u003cp\u003eQ: Is this mask free from certain common hair care additives?\u003c\/p\u003e\n\u003cp\u003eA: This mask is formulated without silicones, sulphate surfactants, and PEG, aligning with a clean haircare approach. It focuses on plant-derived nourishment and scientifically validated ingredients.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51652489249063,"sku":"PH15766","price":400.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-purple-repairing-no-yellow-mask-front-white-bg.png?v=1784193023"},{"product_id":"phyto-color-extend-mask-200ml","title":"COLOR Extend Mask 200ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eHarnessing the power of rice peptides and an antioxidant complex of tara tannins and sunflower sprouts extracts, this deep treatment mask offers a holistic approach to preserving vibrant hair color. Blending 97% natural-origin ingredients with advanced scientific validation, it aids in cuticle sealing for enhanced structural repair and supports optimal moisture retention, working to extend color radiance while leaving hair with a salon-quality feel.\u003c\/p\u003e\n\u003cli\u003e Color radiance is protected up to 9 weeks, maintaining vibrancy and intensity.\u003c\/li\u003e\n\u003cli\u003e Hair fibers receive deep nourishment from karanja oil, contributing to structural repair and enhanced resilience.\u003c\/li\u003e\n\u003cli\u003e Supports optimal moisture retention, leaving hair feeling soft and supple with a radiant finish.\u003c\/li\u003e\n\u003cp\u003eTest on ex-vivo strands : instrumental measurement of radiance\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThe COLOR Extend Mask offers a holistic approach to preserving vibrant hair color, acting as an essential tool for daily structural repair and aesthetic enhancement. This formulation integrates botanical wisdom with scientific precision, delivering powerful nourishment to maintain color intensity and overall hair health.\u003c\/p\u003e\n\u003cli\u003e Experience extended color radiance and intensity, with an observed 100% of users noting prolonged vibrancy for up to 12 shampoos. A complex of rice peptides works to preserve the integrity of color pigments within the hair fiber, contributing to optimal moisture retention.\u003c\/li\u003e\n\u003cli\u003e Hair is deeply nourished and strengthened, with 95% of users reporting a repaired and resilient feel. This structural repair is supported by plant-derived ingredients that help to smooth the hair cuticle, promoting a healthy, vibrant appearance.\u003c\/li\u003e\n\u003cli\u003e Color radiance is protected against external aggressors. Antioxidant-rich tara tannins and sunflower sprout extracts work synergistically to safeguard the hair, ensuring the longevity and brilliance of treated color.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eThis deep treatment is designed for individuals who wish to extend the vibrancy and intensity of their color-treated or highlighted hair, while simultaneously providing structural repair and nourishment to sensitized strands.\u003c\/p\u003e\n\u003cli\u003eHair that has undergone color treatment or highlighting and requires sustained color radiance.\u003c\/li\u003e\n\u003cli\u003eStrands seeking structural repair and enhanced strength, as observed in 95% of a consumer panel during clinical testing.\u003c\/li\u003e\n\u003cli\u003eThose looking to support moisture retention and cuticle sealing for a smoother, more radiant hair surface.\u003c\/li\u003e\n\u003cli\u003eIndividuals prioritizing formulas that utilize plant-derived nourishment, such as a complex of rice peptides and antioxidant tara tannins, to protect color integrity.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eThis deep treatment mask offers a powerful addition to a comprehensive daily regimen, designed to protect and enhance color-treated hair. Its effortless application provides a styling foundation for optimal manageability and lasting vibrancy.\u003c\/p\u003e\n\u003cp\u003e① After shampooing, gently press excess water from the hair.\u003c\/p\u003e\n\u003cp\u003e② Apply the mask evenly, focusing on mid-lengths and ends, ensuring thorough root-to-tip distribution for comprehensive nourishment.\u003c\/p\u003e\n\u003cp\u003e③ Allow the formula to penetrate for 5 to 7 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eThe product contains 97% natural-origin ingredients.\u003c\/p\u003e\n\u003cp\u003e✓ 100% of participants observed extended intensity and radiance of color for up to 12 shampoos.*\u003c\/p\u003e\n\u003cp\u003e✓ 95% of participants reported hair was nourished, repaired, and strong.*\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003eCETYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eCETEARYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eBUTYROSPERMUM PARKII (SHEA) BUTTER\u003c\/p\u003e\n\u003cp\u003eBEHENTRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003ePONGAMIA GLABRA SEED OIL\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-37\u003c\/p\u003e\n\u003cp\u003eXYLITYLGLUCOSIDE\u003c\/p\u003e\n\u003cp\u003eCETRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003eANHYDROXYLITOL\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003eMALTODEXTRIN\u003c\/p\u003e\n\u003cp\u003eETHYLHEXYLGLYCERIN\u003c\/p\u003e\n\u003cp\u003eXYLITOL\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eHYDROLYZED RICE PROTEIN\u003c\/p\u003e\n\u003cp\u003ePHYTIC ACID\u003c\/p\u003e\n\u003cp\u003eHELIANTHUS ANNUUS (SUNFLOWER) SEED OIL\u003c\/p\u003e\n\u003cp\u003eCAESALPINIA SPINOSA FRUIT EXTRACT\u003c\/p\u003e\n\u003cp\u003eORYZA SATIVA (RICE) EXTRACT\u003c\/p\u003e\n\u003cp\u003eGLUCONOLACTONE\u003c\/p\u003e\n\u003cp\u003eHELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT\u003c\/p\u003e\n\u003cp\u003eCALCIUM GLUCONATE\u003c\/p\u003e\n\u003cp\u003e1809A\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThe efficacy of this formulation is rooted in its trusted proprietary blend, meticulously developed to deliver lasting benefits for color-treated hair. This advanced approach is validated by rigorous scientific study, ensuring reliable performance.\u003c\/p\u003e\n\u003cli\u003eA proprietary complex of rice peptides forms a core component, clinically demonstrated to preserve color intensity and radiance for up to 9 weeks. This contributes to structural repair, maintaining hair's strength and vitality.\u003c\/li\u003e\n\u003cp\u003eTest on ex-vivo strands : instrumental measurement of radiance\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What makes this mask a holistic solution for color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: This mask offers a comprehensive approach to color care, extending beyond surface treatment to promote holistic scalp wellness and vibrant hair from root to tip. It integrates plant-derived nourishment with scientific validation to protect color and enhance hair health.\u003c\/p\u003e\n\u003cp\u003eQ: How does this formula protect color radiance?\u003c\/p\u003e\n\u003cp\u003eA: The formula utilizes a complex of rice peptides, scientifically recognized for their ability to preserve color intensity. These phyto-nutrients work in synergy with antioxidant tara tannins and sunflower sprout extracts to shield color radiance, helping to maintain vibrancy for up to 9 weeks*.\u003c\/p\u003e\n\u003cp\u003eQ: What are the primary botanical extracts in this mask and their benefits?\u003c\/p\u003e\n\u003cp\u003eA: Key botanical extracts include Pongamia Glabra Seed Oil (Karanja oil), known for its rich nourishing properties that deeply condition the hair fiber. Additionally, Althaea Officinalis Root Extract (Organic White Mallow extract) contributes to enhanced shine, delivering twice the luminosity to the hair.\u003c\/p\u003e\n\u003cp\u003eQ: Is this product considered \"clean\" and what does that mean for my hair?\u003c\/p\u003e\n\u003cp\u003eA: This mask is formulated with 97% natural-origin ingredients, reflecting a commitment to clean practices. It is free from silicones, sulfate surfactants, artificial colorings, and PEGs, ensuring a gentle approach to hair care that supports overall scalp and hair health without unnecessary additives.\u003c\/p\u003e\n\u003cp\u003eQ: How does science validate the efficacy of these natural ingredients?\u003c\/p\u003e\n\u003cp\u003eA: The effectiveness of this mask is supported by rigorous scientific validation. A clinical study demonstrated that 100% of participants experienced extended intensity and radiance of color for up to 12 shampoos. Furthermore, 95% of participants reported their hair felt nourished, repaired, and strong.\u003c\/p\u003e\n\u003cp\u003eQ: Will this mask provide deep nourishment for my hair?\u003c\/p\u003e\n\u003cp\u003eA: Yes, the formula is crafted to deliver profound nourishment. Ingredients like Butyrospermum Parkii (Shea) Butter and Pongamia Glabra Seed Oil (Karanja oil) provide rich, plant-derived nourishment, contributing to hair that feels deeply conditioned. Clinical observations confirm that 95% of individuals found their hair to be nourished, repaired, and strong.\u003c\/p\u003e\n\u003cp\u003eQ: What is the percentage of natural-origin ingredients in this formula?\u003c\/p\u003e\n\u003cp\u003eA: This mask is composed of 97% natural-origin ingredients, aligning with a preference for botanical extracts and clean formulations.\u003c\/p\u003e\n\u003cp\u003eQ: How long can I expect my color radiance to be protected?\u003c\/p\u003e\n\u003cp\u003eA: The formula is designed to durably extend color radiance, with protection observed for up to 9 weeks*. This sustained vibrancy helps maintain the fresh look of color-treated hair.\u003c\/p\u003e\n\u003cp\u003eQ: Is this mask suitable for sensitive scalps or those seeking clean hydration?\u003c\/p\u003e\n\u003cp\u003eA: Crafted without silicones, sulfate surfactants, or artificial colorings, this mask offers a gentle option for clean hydration. Its high percentage of natural-origin ingredients supports holistic scalp wellness, making it suitable for those seeking a nurturing approach to hair care.\u003c\/p\u003e\n\u003cp\u003eQ: How does this mask contribute to overall hair strength and repair?\u003c\/p\u003e\n\u003cp\u003eA: Through its blend of nourishing botanical extracts and scientifically supported ingredients, the mask actively works to fortify the hair fiber. A clinical study indicated that 95% of users perceived their hair as nourished, repaired, and strong, promoting resilience and vitality.\u003c\/p\u003e\n\u003cp\u003e*Test on ex-vivo strands: instrumental measurement of radiance\u003c\/p\u003e\n\u003cp\u003eClinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51652498555175,"sku":"PH15773","price":400.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-color-extend-mask-front-white-bg.png?v=1784193711"}],"url":"https:\/\/www.beautybliss.com.hk\/collections\/hair-concern-color-protection.oembed","provider":"Beauty Bliss","version":"1.0","type":"link"}