{"title":"PHYTO Softness","description":null,"products":[{"product_id":"phyto-softness-shampoo-250ml","title":"SOFTNESS Shampoo 250ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eDiscover a holistic scalp wellness solution where nature's gentle touch meets scientific validation. This shampoo, rich in plant-derived nourishment, offers clean hydration designed to rebalance and protect the scalp from root to tip. Harnessing the power of botanical extracts and phyto-nutrients, including a prebiotic complex and oat milk, it works to maintain optimal scalp health while leaving hair softer and more supple.\u003c\/p\u003e\n\u003cp\u003eThis formulation embraces a commitment to clean haircare practices:\u003c\/p\u003e\n\u003cli\u003eFormulated with 89% of natural-origin ingredients.\u003c\/li\u003e\n\u003cli\u003eRespects the scalp, with 100% of study participants observing this benefit.\u003c\/li\u003e\n\u003cli\u003ePreserves the balance of the scalp over shampoos, a benefit observed by 91% of study participants.\u003c\/li\u003e\n\u003cli\u003eSuitable for frequent use, as affirmed by 100% of study participants.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis shampoo offers a holistic scalp wellness solution, treating the entire ecosystem of the scalp and hair with validated natural potency. It delivers clean hydration and plant-derived nourishment, proving that advanced science can amplify botanical extracts for powerful results.\u003c\/p\u003e\n\u003cli\u003eOptimal scalp respect and balance are fostered, with 100% of participants observing scalp respect and 91% noting preserved scalp balance over shampoos. This is supported by a prebiotic complex designed to maintain a healthy scalp microbiome.\u003c\/li\u003e\n\u003cli\u003eHair fiber receives plant-derived nourishment, resulting in enhanced softness and suppleness. Botanical extracts like oat milk contribute to a naturally gentle feel.\u003c\/li\u003e\n\u003cli\u003eA luminous shine is imparted to the hair, with white mallow extract scientifically recognized for its ability to boost hair's natural radiance.\u003c\/li\u003e\n\u003cli\u003eFormulated for daily use, this shampoo is 100% suitable for frequent application, ensuring consistent care without compromise.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eThis formulation offers a holistic scalp wellness solution, providing clean hydration and plant-derived nourishment to restore natural balance. It is designed for those who seek effective care where botanical extracts and scientific validation coexist.\u003c\/p\u003e\n\u003cli\u003eIndividuals prioritizing a balanced and respected scalp environment, supported by a prebiotic complex, with 100%* observed respect for the scalp.\u003c\/li\u003e\n\u003cli\u003eHair types seeking consistent softness and suppleness, benefiting from plant-derived nourishment like Oat milk. This formulation contributes to 91%* preservation of scalp balance over shampoos.\u003c\/li\u003e\n\u003cli\u003eThose desiring a clean formulation suitable for frequent use, with 100%* suitability for daily application.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eElevate the daily cleanse into a restorative ritual for the scalp and hair. This mindful application is designed to nurture the scalp ecosystem, preparing it for optimal botanical absorption and promoting overall hair wellness.\u003c\/p\u003e\n\u003cp\u003e① Begin by thoroughly wetting the hair. Dispense a small amount of the shampoo into the palm of the hand.\u003c\/p\u003e\n\u003cp\u003e② Apply the shampoo directly to the wet scalp. With fingertips, perform a gentle massage across the entire scalp. This mindful action helps to stimulate the scalp ecosystem and encourages the effective botanical absorption of nourishing extracts, such as Oat Milk and White Mallow, which contribute to hair's softness and natural radiance.\u003c\/p\u003e\n\u003cp\u003e③ Rinse the hair and scalp thoroughly with water until all product is removed.\u003c\/p\u003e\n\u003cp\u003eIn case of contact with eyes, rinse thoroughly.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAqua \/ Water \/ EAU.\u003c\/p\u003e\n\u003cp\u003eSodium Lauroyl SARCOSINATE.\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL BETAINE.\u003c\/p\u003e\n\u003cp\u003eDECYL GLUCOSIDE.\u003c\/p\u003e\n\u003cp\u003eACRYLATES COPOLYMER.\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID.\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-22.\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-10.\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE.\u003c\/p\u003e\n\u003cp\u003eALPHA-GLUCAN OLIGOSACCHARIDE.\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE.\u003c\/p\u003e\n\u003cp\u003eETHYLHEXYLGLYCERIN.\u003c\/p\u003e\n\u003cp\u003eCOCO-GLUCOSIDE.\u003c\/p\u003e\n\u003cp\u003eGLYCERYL OLEATE.\u003c\/p\u003e\n\u003cp\u003eGUAR HYDROXYPROPYLTRIMONIUM CHLORIDE.\u003c\/p\u003e\n\u003cp\u003eSODIUM HYDROXIDE.\u003c\/p\u003e\n\u003cp\u003ePANTHENOL.\u003c\/p\u003e\n\u003cp\u003eSODIUM PHYTATE.\u003c\/p\u003e\n\u003cp\u003eGLYCERIN.\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT.\u003c\/p\u003e\n\u003cp\u003ePHYTANTRIOL.\u003c\/p\u003e\n\u003cp\u003eSODIUM CHLORIDE.\u003c\/p\u003e\n\u003cp\u003ePRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL.\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED LECITHIN.\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL.\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED VEGETABLE GLYCERIDES CITRATE.\u003c\/p\u003e\n\u003cp\u003eAVENA SATIVA (OAT) KERNEL EXTRACT.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThis formulation embodies a commitment to holistic scalp wellness through its pure, plant-derived nourishment. It reflects an eco-conscious approach to haircare, prioritizing ingredients that respect both the hair and the environment, aligning with principles of responsible sourcing.\u003c\/p\u003e\n\u003cli\u003eA formulation comprising 89% of natural-origin ingredients, reflecting a dedication to clean beauty principles and eco-conscious accolades in product development.\u003c\/li\u003e\n\u003cli\u003eThe inclusion of white mallow, obtained through pure extraction, exemplifies a focus on plant-derived nourishment for holistic scalp wellness.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What are the primary botanical extracts in this shampoo?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo features a blend of plant-derived nourishment. Key botanical extracts include Oat Kernel Extract, known for its softening properties, and White Mallow Root Extract, which contributes to enhanced hair shine. These phyto-nutrients work to support overall hair vitality.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo support holistic scalp wellness?\u003c\/p\u003e\n\u003cp\u003eA: The formula is designed to promote holistic scalp wellness by incorporating a prebiotic complex. This complex helps to preserve the scalp's natural balance, ensuring a healthy foundation for hair growth. Clinical studies indicate that the shampoo 100% respects the scalp and 91% preserves its balance over shampoos*.\u003c\/p\u003e\n\u003cp\u003eQ: Is this shampoo suitable for frequent use?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo is formulated for daily application. Clinical testing confirms it is 100% suitable for frequent use*, making it an ideal choice for regular cleansing without compromising scalp health.\u003c\/p\u003e\n\u003cp\u003eQ: What makes this a \"clean\" haircare option?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is crafted with 89% natural-origin ingredients. It is also formulated without sulfates surfactants and is silicone-free, aligning with clean beauty practices while delivering effective results.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo provide clean hydration to the hair?\u003c\/p\u003e\n\u003cp\u003eA: The shampoo utilizes plant-derived nourishment, including Oat Kernel Extract, to gently cleanse while providing essential moisture. This approach ensures clean hydration, leaving hair feeling soft and supple without heavy residues.\u003c\/p\u003e\n\u003cp\u003eQ: Can this shampoo be used on all hair types?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo is suitable for all hair types. Its gentle yet effective formulation respects the scalp and hair fiber, making it a versatile option for diverse hair needs.\u003c\/p\u003e\n\u003cp\u003eQ: What benefits can be expected for hair softness and shine?\u003c\/p\u003e\n\u003cp\u003eA: The inclusion of Oat Kernel Extract contributes to hair softness, while White Mallow Root Extract is specifically noted for its ability to enhance hair shine. Together, these botanical extracts work to leave hair feeling supple and looking luminous.\u003c\/p\u003e\n\u003cp\u003eQ: Does this formula avoid harsh cleansing agents?\u003c\/p\u003e\n\u003cp\u003eA: Yes, the formula is free from sulfates surfactants and silicones. It employs gentle, plant-derived cleansing agents to effectively clean the hair and scalp without stripping natural oils, promoting a balanced environment.\u003c\/p\u003e\n\u003cp\u003eQ: How does science validate the natural ingredients in this shampoo?\u003c\/p\u003e\n\u003cp\u003eA: The efficacy of the natural ingredients is supported by scientific validation. For instance, a prebiotic complex is included to maintain scalp balance, a benefit observed in clinical studies where the shampoo was found to preserve scalp balance over shampoos*. The formulation demonstrates how nature and science can coexist for powerful results.\u003c\/p\u003e\n\u003cp\u003eQ: Is this shampoo suitable for the whole family?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo is designed for the whole family, suitable for individuals from 3 years old and up. Its gentle formulation respects the scalp and is suitable for frequent use, making it a versatile choice for diverse needs.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548531818791,"sku":"PH13236","price":200.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-softness-shampoo-front-white-bg.png?v=1782725836"},{"product_id":"phyto-softness-conditioner-175ml","title":"SOFTNESS Conditioner 175ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eThe SOFTNESS Conditioner offers a holistic approach to hair wellness, blending phyto-nutrients and plant-derived nourishment with scientific validation for powerful results. This formula harnesses the gentle strength of botanical extracts, including softening oat milk and white mallow, promoting optimal scalp health and imparting clean hydration from root to tip. Experience hair that is detangled, soft, supple, and visibly shinier, proving nature and science can coexist to deliver powerful results.\u003c\/p\u003e\n\u003cp\u003eKey attributes for a clean haircare regimen include:\u003c\/p\u003e\n\u003cli\u003eFormulated with 96% of natural-origin ingredients\u003c\/li\u003e\n\u003cli\u003eFree from silicones\u003c\/li\u003e\n\u003cli\u003eFree from sulfates surfactants\u003c\/li\u003e\n\u003cp\u003e*Effects observed on a consumer panel during clinical testing carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis conditioner offers a holistic approach to hair wellness, delivering plant-derived nourishment from root to tip. Formulated with botanical extracts, it provides clean hydration, validated by scientific observation, to enhance the hair's natural vitality.\u003c\/p\u003e\n\u003cli\u003eEffortlessly detangles hair, promoting manageability and reducing friction for a smoother feel.\u003c\/li\u003e\n\u003cli\u003eInfuses strands with phyto-nutrients, resulting in hair that feels noticeably softer and more supple.\u003c\/li\u003e\n\u003cli\u003eEnhances natural luminosity, revealing a healthy, radiant shine across all hair types.\u003c\/li\u003e\n\u003cli\u003eDelivers clean hydration through a formula composed of 96% natural-origin ingredients, supporting overall hair health.\u003c\/li\u003e\n\u003cp\u003e*Effects observed on a consumer panel during clinical testing.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eFor those seeking a harmonious blend of nature and scientific validation, this conditioner offers a holistic scalp wellness solution. It provides clean hydration and gentle care, harnessing phyto-nutrients for hair requiring daily detangling and enhanced softness.\u003c\/p\u003e\n\u003cp\u003eThis formulation is suited for:\u003c\/p\u003e\n\u003cli\u003eAll hair types seeking gentle, daily care with plant-derived nourishment.\u003c\/li\u003e\n\u003cli\u003eIndividuals desiring clean hydration and botanical extracts for enhanced softness.\u003c\/li\u003e\n\u003cli\u003eHair in need of effortless detangling and improved manageability.\u003c\/li\u003e\n\u003cli\u003eScalps sensitive to sulfates and silicones, preferring a formulation with 96% natural-origin ingredients.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eTransform daily haircare into a restorative ritual, nurturing the scalp ecosystem and hair fiber with each mindful application.\u003c\/p\u003e\n\u003cp\u003e① After cleansing, dispense a suitable amount of conditioner into the palms.\u003c\/p\u003e\n\u003cp\u003e② Apply evenly through the hair lengths, focusing on the mid-lengths to ends. Gently massage the product into the hair, allowing for optimal botanical absorption and a moment of scalp wellness.\u003c\/p\u003e\n\u003cp\u003e③ Leave on for 1 to 2 minutes to allow the nourishing botanicals to work their efficacy, then rinse thoroughly with water.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003eCETEARYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eCOCO-CAPRYLATE\/CAPRATE\u003c\/p\u003e\n\u003cp\u003eRICINUS COMMUNIS (CASTOR) SEED OIL\u003c\/p\u003e\n\u003cp\u003eCETYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eCETRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003eBEHENTRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003eSIMMONDSIA CHINENSIS (JOJOBA) SEED OIL\u003c\/p\u003e\n\u003cp\u003eXYLITYLGLUCOSIDE\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003ePANTHENOL\u003c\/p\u003e\n\u003cp\u003eANHYDROXYLITOL\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-37\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003eETHYLHEXYLGLYCERIN\u003c\/p\u003e\n\u003cp\u003eXYLITOL\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003ePHYTANTRIOL\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eSODIUM PHYTATE\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eGLYCINE SOJA (SOYBEAN) OIL\u003c\/p\u003e\n\u003cp\u003ePRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED LECITHIN\u003c\/p\u003e\n\u003cp\u003eAVENA SATIVA (OAT) KERNEL EXTRACT\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThis conditioner embodies a dedication to pure, plant-derived nourishment, reflecting a commitment to holistic scalp wellness through its meticulously crafted, clean formulation.\u003c\/p\u003e\n\u003cli\u003eFormulated with 96% of natural-origin ingredients, supporting an eco-conscious approach to hair care.\u003c\/li\u003e\n\u003cli\u003eAdheres to a silicone-free and sulfate-surfactant-free composition, emphasizing a pure extraction philosophy.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What makes this conditioner a holistic choice for hair wellness?\u003c\/p\u003e\n\u003cp\u003eA: This conditioner embraces holistic scalp wellness through its formulation, featuring 96% of natural-origin ingredients. It delivers plant-derived nourishment to the hair fiber, promoting overall hair health from root to tip.\u003c\/p\u003e\n\u003cp\u003eQ: How does this conditioner contribute to clean hydration for the hair?\u003c\/p\u003e\n\u003cp\u003eA: The formula provides clean hydration by utilizing botanical oils such as Castor Seed Oil and Jojoba Seed Oil. These phyto-nutrients work to moisturize and soften the hair without the use of silicones, ensuring a lightweight and natural feel.\u003c\/p\u003e\n\u003cp\u003eQ: What are the key botanical extracts in this formula, and what do they do?\u003c\/p\u003e\n\u003cp\u003eA: This conditioner harnesses the power of specific botanical extracts for targeted benefits. Oat Kernel Extract is included to impart softness to the hair fiber, while Althaea Officinalis Root Extract, also known as white mallow, is observed to make hair twice as shiny.\u003c\/p\u003e\n\u003cp\u003eQ: Is this conditioner suitable for all hair types and daily use?\u003c\/p\u003e\n\u003cp\u003eA: Formulated for all hair types, this conditioner is designed for daily use by the whole family, offering gentle detangling and shine.\u003c\/p\u003e\n\u003cp\u003eQ: How does this product support overall scalp wellness?\u003c\/p\u003e\n\u003cp\u003eA: By focusing on plant-derived nourishment and clean ingredients, this conditioner supports holistic scalp wellness. The botanical extracts and oils contribute to a balanced scalp environment, which is fundamental for healthy-looking hair growth.\u003c\/p\u003e\n\u003cp\u003eQ: What scientific validation supports the efficacy of this conditioner?\u003c\/p\u003e\n\u003cp\u003eA: Clinical testing has affirmed the conditioner's benefits. Participants observed that hair was easily detangled, softer, more supple, and shinier after use.*\u003c\/p\u003e\n\u003cp\u003eQ: What are the clean ingredient principles behind this conditioner?\u003c\/p\u003e\n\u003cp\u003eA: This conditioner adheres to clean beauty principles by containing 96% of natural-origin ingredients. It is also formulated without sulfates surfactants and is silicone-free.\u003c\/p\u003e\n\u003cp\u003eQ: How does this conditioner deliver detangling and shine benefits?\u003c\/p\u003e\n\u003cp\u003eA: The formulation is crafted to gently detangle hair, making it softer and more supple. The inclusion of Althaea Officinalis Root Extract, a botanical extract, is noted to enhance hair's shine, contributing to a visibly healthier appearance.\u003c\/p\u003e\n\u003cp\u003eQ: How does the conditioner provide softness to the hair fiber?\u003c\/p\u003e\n\u003cp\u003eA: Softness is a key benefit, achieved through the inclusion of Oat Kernel Extract, a phyto-nutrient known for its conditioning properties. This plant-derived nourishment helps to leave the hair feeling soft and supple.\u003c\/p\u003e\n\u003cp\u003eQ: What is the recommended application for optimal results?\u003c\/p\u003e\n\u003cp\u003eA: For optimal results, apply the conditioner to hair lengths after shampooing. Allow it to remain on the hair for 1 to 2 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548537258279,"sku":"PH13113","price":265.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-softness-conditioner-front-white-bg.png?v=1782726500"},{"product_id":"phyto-softness-express-detangling-milk-150ml","title":"SOFTNESS Express Detangling Milk 150ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eExperience a harmonious blend of botanical science and natural efficacy with this leave-in detangling milk. Designed to nurture the scalp and hair, it provides a salon-quality finish, making styling effortless while promoting optimal hair health. The formulation, featuring Althaea Officinalis Root Extract, works to create exceptional slip, aiding in gentle detangling and minimizing breakage, while Helianthus Annuus Seed Oil supports moisture retention and a visibly smooth cuticle.\u003c\/p\u003e\n\u003cp\u003eThis lightweight milk acts as a daily tool for maintaining hair's structural integrity and aesthetic appeal.\u003c\/p\u003e\n\u003cli\u003e Facilitates effortless detangling, reducing mechanical stress and supporting structural repair.\u003c\/li\u003e\n\u003cli\u003e Enhances natural shine and smoothness by promoting cuticle sealing.\u003c\/li\u003e\n\u003cli\u003e Supports scalp balance and moisture retention, preparing hair for easier styling.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis leave-in formulation acts as an essential tool for daily structural repair and aesthetic enhancement, preparing hair for effortless styling while promoting overall hair health.\u003c\/p\u003e\n\u003cli\u003eFacilitates immediate detangling, allowing for smooth comb-through and reduced mechanical stress on hair strands, attributed to the conditioning properties of Althaea Officinalis Root Extract.\u003c\/li\u003e\n\u003cli\u003eSupports cuticle sealing, contributing to a smoother hair surface and enhanced light reflection for visible shine, through the nourishing action of botanical oils such as Sunflower and Sweet Almond.\u003c\/li\u003e\n\u003cli\u003ePromotes optimal pH balance, which helps to maintain the integrity of the hair fiber and supports improved moisture retention.\u003c\/li\u003e\n\u003cli\u003eContributes to the overall manageability of hair, making styling easier and leaving strands feeling soft and disciplined.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eThis detangling milk offers a holistic approach to daily hair care, designed for individuals seeking effortless manageability and enhanced styling ease through a blend of botanical science.\u003c\/p\u003e\n\u003cli\u003eAll hair types requiring gentle detangling and improved hair discipline.\u003c\/li\u003e\n\u003cli\u003eHair that benefits from enhanced moisture retention and a smoother cuticle sealing for visible shine.\u003c\/li\u003e\n\u003cli\u003eThose seeking to support an optimal pH balance for a healthy scalp environment, utilizing plant-derived extracts.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eIntegrate this detangling milk into a daily regimen for effortless application, preparing hair for optimal manageability. It serves as a foundational step, enhancing the styling process.\u003c\/p\u003e\n\u003cp\u003e① After cleansing and conditioning, gently towel-dry hair to remove excess water.\u003c\/p\u003e\n\u003cp\u003e② Dispense a small amount into the palms and distribute evenly, focusing on mid-lengths and ends. Ensure a thorough root-to-tip distribution to coat each strand.\u003c\/p\u003e\n\u003cp\u003e③ Comb through with a wide-tooth comb to effortlessly detangle, then proceed with desired styling.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003ePROPANEDIOL\u003c\/p\u003e\n\u003cp\u003eCETEARYL ALCOHOL\u003c\/p\u003e\n\u003cp\u003eISOSTEARYL ISOSTEARATE\u003c\/p\u003e\n\u003cp\u003eHELIANTHUS ANNUUS (SUNFLOWER) SEED OIL\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-37\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003eBEHENTRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003eCHLORPHENESIN\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003eGLYCINE SOJA (SOYBEAN) LIPIDS\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eGLYCINE SOJA (SOYBEAN) OIL\u003c\/p\u003e\n\u003cp\u003ePRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL\u003c\/p\u003e\n\u003cp\u003eCITRAL\u003c\/p\u003e\n\u003cp\u003eROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED LECITHIN\u003c\/p\u003e\n\u003cp\u003eCALENDULA OFFICINALIS FLOWER EXTRACT\u003c\/p\u003e\n\u003cp\u003eAVENA SATIVA (OAT) KERNEL EXTRACT\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThe formulation for SOFTNESS Express Detangling Milk reflects a commitment to advanced haircare, leveraging a carefully developed proprietary formula designed for optimal manageability and structural repair. This blend is crafted with precision to support hair health.\u003c\/p\u003e\n\u003cli\u003eThe unique composition of this proprietary formula integrates botanical extracts and conditioning agents, working synergistically to enhance hair's natural resilience and promote optimal manageability.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What is the primary benefit of SOFTNESS Express Detangling Milk?\u003c\/p\u003e\n\u003cp\u003eA: This detangling milk is formulated to instantly smooth and untangle hair, promoting manageability and shine. It supports a balanced scalp environment while preparing hair for effortless styling.\u003c\/p\u003e\n\u003cp\u003eQ: How does this detangling milk achieve its softening and untangling effects?\u003c\/p\u003e\n\u003cp\u003eA: The formulation utilizes Althaea Officinalis Root Extract, also known as Marshmallow Root, which is recognized for its natural mucilage properties. This botanical extract helps to provide slip, allowing for gentle detangling and reducing friction on the hair strands.\u003c\/p\u003e\n\u003cp\u003eQ: Can this product help with moisture retention for dry hair?\u003c\/p\u003e\n\u003cp\u003eA: Yes, the blend of plant-derived oils, including Helianthus Annuus (Sunflower) Seed Oil and Prunus Amygdalus Dulcis (Sweet Almond) Oil, contributes to moisture retention. These ingredients help to envelop the hair cuticle, supporting hydration and a smoother feel.\u003c\/p\u003e\n\u003cp\u003eQ: Is this detangling milk suitable for all hair types?\u003c\/p\u003e\n\u003cp\u003eA: Formulated for all hair types, this product aims to provide universal benefits, from enhancing detangling to promoting a healthy-looking shine and improved manageability.\u003c\/p\u003e\n\u003cp\u003eQ: How should SOFTNESS Express Detangling Milk be incorporated into a hair care routine?\u003c\/p\u003e\n\u003cp\u003eA: After shampooing and conditioning, apply a small amount evenly through towel-dried hair, focusing on mid-lengths and ends. Do not rinse. Proceed with styling as desired.\u003c\/p\u003e\n\u003cp\u003eQ: Does this product offer any benefits for scalp wellness?\u003c\/p\u003e\n\u003cp\u003eA: The holistic approach of the formula includes botanical extracts like Rosmarinus Officinalis (Rosemary) Leaf Extract and Calendula Officinalis Flower Extract. These ingredients are recognized for their properties that contribute to a balanced and healthy-feeling scalp environment.\u003c\/p\u003e\n\u003cp\u003eQ: What kind of finish can be expected after using this detangling milk?\u003c\/p\u003e\n\u003cp\u003eA: Expect hair that feels softer and appears visibly smoother, with enhanced shine. The formulation aids in disciplining hair, making styling easier and contributing to a polished finish.\u003c\/p\u003e\n\u003cp\u003eQ: Does this detangling milk contribute to structural repair of the hair?\u003c\/p\u003e\n\u003cp\u003eA: The nourishing botanical oils and extracts within the formula, such as Helianthus Annuus (Sunflower) Seed Oil, provide conditioning benefits that support the overall resilience and appearance of the hair fiber, contributing to its healthy look. It is designed to enhance manageability and protect against mechanical stress during detangling.\u003c\/p\u003e\n\u003cp\u003eQ: How does this product support optimal pH for the hair and scalp?\u003c\/p\u003e\n\u003cp\u003eA: The formulation is crafted to work synergistically with the hair and scalp's natural balance, helping to maintain an optimal pH environment. This supports the cuticle sealing process, which is essential for smooth, healthy-looking hair.\u003c\/p\u003e\n\u003cp\u003eQ: Is this product cruelty-free or vegan?\u003c\/p\u003e\n\u003cp\u003eA: Information regarding cruelty-free status or vegan certification for this specific product was not provided in the available data.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548551872807,"sku":"PH13151","price":265.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-softness-express-detangling-milk-front-white-bg.png?v=1782727343"},{"product_id":"phyto-softness-dry-shampoo-75ml","title":"SOFTNESS Dry Shampoo 75ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eExperience a revitalizing approach to hair care with this leave-in formulation, designed to refresh and invigorate the scalp and hair without water. This innovative blend harnesses plant-derived nourishment, supported by scientific validation, to deliver immediate volume and a clean feel, promoting a balanced scalp environment for optimal hair health.\u003c\/p\u003e\n\u003cp\u003eDiscover the transformative benefits for your daily regimen:\u003c\/p\u003e\n\u003cli\u003eHair appears visibly clean and refreshed in minutes.\u003c\/li\u003e\n\u003cli\u003eImparts natural volume and body, enhancing visible density.\u003c\/li\u003e\n\u003cli\u003eSupports a healthy scalp microbiome, contributing to optimal pH and overall scalp wellness.\u003c\/li\u003e\n\u003cp\u003eClinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis formulation delivers advanced scalp purification and hair revitalization through a synergy of botanical science and clinical validation. It is precisely engineered to manage sebaceous activity and fortify the scalp's delicate microbiome for sustained physiological balance.\u003c\/p\u003e\n\u003cp\u003e✓ The inclusion of Oryza Sativa (Rice) Starch provides targeted absorption of excess scalp sebum, contributing to a prolonged clean sensation and reduced frequency of washing. This mechanism supports the maintenance of a balanced lipid environment on the scalp.\u003c\/p\u003e\n\u003cp\u003e✓ Alpha-Glucan Oligosaccharide, a prebiotic, actively rebalances the scalp microbiome, promoting the proliferation of beneficial microflora essential for optimal scalp health and resilience.\u003c\/p\u003e\n\u003cp\u003e✓ Hair demonstrates enhanced volume and improved texture, an effect observed through clinical evaluation over a 28-day study period.\u003c\/p\u003e\n\u003cp\u003e✓ Immediate cleansing without water is achieved within 2 minutes, resulting in visibly purified hair without residual accumulation.\u003c\/p\u003e\n\u003cp\u003e*Clinical study conducted on 20 volunteers for 28 days, across all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eThis daily regimen tool offers a holistic approach to scalp wellness, providing a waterless cleansing solution that supports optimal pH balance and revitalizes hair. It is crafted for those who prioritize both immediate aesthetic benefits and long-term scalp health.\u003c\/p\u003e\n\u003cli\u003eIndividuals seeking visibly clean hair and renewed body without traditional washing.\u003c\/li\u003e\n\u003cli\u003eThose aiming to absorb excess sebum, thereby extending the freshness of hair between washes.\u003c\/li\u003e\n\u003cli\u003eHair that benefits from enhanced volume and texture, promoting a refreshed appearance.\u003c\/li\u003e\n\u003cli\u003eConsumers focused on maintaining a balanced scalp environment, respecting its natural state.\u003c\/li\u003e\n\u003cli\u003eSuitable for individuals from 3 years old.\u003c\/li\u003e\n\u003cp\u003e*Effects observed on a consumer panel of 20 volunteers during clinical testing over 28 days, across all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eThis dry shampoo offers an effortless application to refresh the hair and scalp, seamlessly integrating into any daily regimen for optimal manageability and as a versatile styling foundation.\u003c\/p\u003e\n\u003cp\u003e① Prepare the product by shaking the container well before each use.\u003c\/p\u003e\n\u003cp\u003e② Hold the container approximately 20 cm from dry hair, then direct the spray onto the roots for targeted root-to-tip distribution.\u003c\/p\u003e\n\u003cp\u003e③ Gently massage the product into the scalp and hair, allowing it to remain for 2 minutes. This action helps the included rice starch to absorb excess sebum.\u003c\/p\u003e\n\u003cp\u003e④ Complete the application by brushing the hair to distribute the product evenly, revealing a refreshed appearance.\u003c\/p\u003e\n\u003cp\u003eSuitable for use from 3 years old.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eBUTANE\u003c\/p\u003e\n\u003cp\u003ePROPANE\u003c\/p\u003e\n\u003cp\u003eALCOHOL DENAT.\u003c\/p\u003e\n\u003cp\u003eORYZA SATIVA (RICE) STARCH\u003c\/p\u003e\n\u003cp\u003eISOBUTANE\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003eALPHA-GLUCAN OLIGOSACCHARIDE\u003c\/p\u003e\n\u003cp\u003eCETRIMONIUM CHLORIDE\u003c\/p\u003e\n\u003cp\u003eGU130\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThis formulation embodies an industry-celebrated approach to scalp wellness, leveraging a proprietary formula that has garnered recognition for its efficacy.\u003c\/p\u003e\n\u003cli\u003eThe proprietary formula, featuring a targeted prebiotic and natural rice starch, delivers results that are salon-endorsed for their ability to absorb excess sebum and rebalance the scalp, leading to visibly clean hair.\u003c\/li\u003e\n\u003cli\u003eClinical validation further confirms the formula's capacity to restore volume and texture, promoting optimal manageability and extending the freshness between washes.\u003c\/li\u003e\n\u003cp\u003eClinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What is this dry shampoo designed to achieve for the hair and scalp?\u003c\/p\u003e\n\u003cp\u003eA: This daily S.O.S. solution is formulated to cleanse hair without water, rebalance and protect the scalp, and impart visible volume and texture. It supports the maintenance of an optimal pH balance for the scalp, contributing to overall scalp wellness.\u003c\/p\u003e\n\u003cp\u003eQ: How does this dry shampoo effectively cleanse hair without water?\u003c\/p\u003e\n\u003cp\u003eA: The formula utilizes Oryza Sativa (Rice) Starch, a plant-derived ingredient known for its absorbent properties. This botanical extract efficiently absorbs excess sebum from the scalp and hair, resulting in a visibly clean appearance in approximately 2 minutes.\u003c\/p\u003e\n\u003cp\u003eQ: What are the specific benefits this product offers for scalp health?\u003c\/p\u003e\n\u003cp\u003eA: A key component, Alpha-Glucan Oligosaccharide, acts as a prebiotic to help rebalance the scalp's ecosystem. This supports a healthy scalp environment, respecting its natural state and contributing to optimal moisture retention for the scalp.\u003c\/p\u003e\n\u003cp\u003eQ: Will this dry shampoo leave any visible residue on the hair?\u003c\/p\u003e\n\u003cp\u003eA: The formulation is designed to cleanse without leaving any residue. Hair appears visibly clean and refreshed after use, without any powdery or heavy feeling.\u003c\/p\u003e\n\u003cp\u003eQ: How does this product contribute to hair volume and texture?\u003c\/p\u003e\n\u003cp\u003eA: Beyond cleansing, this dry shampoo is crafted to restore volume and body to the hair. The action of the Oryza Sativa (Rice) Starch helps lift roots and provide a fuller appearance, enhancing natural texture and supporting visible density.\u003c\/p\u003e\n\u003cp\u003eQ: Is this dry shampoo suitable for all hair types?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this dry shampoo is suitable for all hair types, including those prone to oiliness or seeking a quick refresh. It is also formulated to respect both the scalp and hair.\u003c\/p\u003e\n\u003cp\u003eQ: How often can this dry shampoo be incorporated into a haircare routine?\u003c\/p\u003e\n\u003cp\u003eA: As a daily S.O.S. care product, it can be used whenever a quick refresh is needed. Its efficacy in absorbing excess sebum also helps to space out traditional wet shampoos.\u003c\/p\u003e\n\u003cp\u003eQ: What is the recommended method for applying this dry shampoo?\u003c\/p\u003e\n\u003cp\u003eA: For optimal results:\u003c\/p\u003e\n\u003cli\u003eShake the product well before each use.\u003c\/li\u003e\n\u003cli\u003eHold the can approximately 20 cm from dry hair.\u003c\/li\u003e\n\u003cli\u003eSpray directly onto the roots.\u003c\/li\u003e\n\u003cli\u003eGently massage the product into the scalp.\u003c\/li\u003e\n\u003cli\u003eAllow it to sit for 2 minutes.\u003c\/li\u003e\n\u003cli\u003eBrush the hair thoroughly to distribute the product and remove any excess.\u003c\/li\u003e\n\u003cp\u003eQ: What visible results can be expected after using this dry shampoo?\u003c\/p\u003e\n\u003cp\u003eA: After application, hair is visibly clean and regains noticeable volume and body. A clinical study indicated that hair appears more voluminous.\u003c\/p\u003e\n\u003cp\u003eQ: Does this product support overall hair and scalp health holistically?\u003c\/p\u003e\n\u003cp\u003eA: Yes, by rebalancing the scalp with its prebiotic component and absorbing excess sebum with rice starch, the formula supports a healthy foundation for hair growth. This holistic approach respects the scalp and hair, fostering an environment conducive to visible density, root stimulation, and vitality.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548591259943,"sku":"PH13199","price":100.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-softness-dry-shampoo-front-white-bg.png?v=1782729427"}],"url":"https:\/\/www.beautybliss.com.hk\/collections\/phyto-softness.oembed","provider":"Beauty Bliss","version":"1.0","type":"link"}