{"product_id":"phyto-color-anti-fade-shampoo-250ml","title":"COLOR Anti-Fade Shampoo 250ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eThis gentle shampoo, formulated with 92% natural-origin ingredients, offers a holistic approach to preserving color vibrancy. It works to gently cleanse, maintaining optimal pH balance for the scalp while supporting structural repair of the hair fiber, resulting in a salon-quality feel.\u003c\/p\u003e\n\u003cli\u003eLimits color fading, proven effective for up to 12 shampoos.\u003c\/li\u003e\n\u003cli\u003eSustains color intensity and radiance for up to 12 shampoos.\u003c\/li\u003e\n\u003cli\u003ePromotes moisture retention, leaving hair softer.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis formulation acts as an essential tool for daily structural repair and aesthetic enhancement, delivering a holistic approach to maintaining vibrant color. It supports optimal pH balance for the scalp and hair, promoting overall hair health from root to tip.\u003c\/p\u003e\n\u003cli\u003e Color intensity and radiance are preserved for up to 12 shampoos, with 100% of participants observing limits to color fading. This is achieved through a complex of rice peptides that work to limit pigment loss.\u003c\/li\u003e\n\u003cli\u003e The hair's structural integrity is supported, ensuring the cuticle is sealed to protect against environmental stressors that can diminish color vibrancy. Antioxidant tara tannins and sunflower sprout extracts actively shield color radiance.\u003c\/li\u003e\n\u003cli\u003e Experience softer hair with enhanced moisture retention, contributing to a salon-quality finish that remains intense and radiant for up to 12 shampoos, as affirmed by 95% of participants.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eThis shampoo is designed for individuals seeking to preserve the vibrancy and intensity of their color-treated or highlighted hair, while embracing a holistic approach to scalp and hair wellness. It offers a gentle yet effective cleansing experience, supporting the hair's structural integrity and color longevity.\u003c\/p\u003e\n\u003cli\u003eHair that has undergone color treatment or highlighting processes.\u003c\/li\u003e\n\u003cli\u003eConcerns about premature color fading and loss of radiance.\u003c\/li\u003e\n\u003cli\u003eDesire for enhanced moisture retention and a visibly softer hair texture.\u003c\/li\u003e\n\u003cli\u003eSeeking a formula that supports cuticle sealing to protect hair color.\u003c\/li\u003e\n\u003cp\u003eThe formula, featuring a complex of rice peptides, works to limit pigment fading, supporting the hair's ability to maintain its color intensity. Antioxidant tara tannins and sunflower sprouts extracts further protect color radiance, contributing to the structural repair of chemically processed strands. This combination helps in moisture retention and promotes cuticle sealing, essential for vibrant, long-lasting color, with 100% of participants observing limited color fading for up to 12 shampoos and 95% reporting color as intense and radiant for up to 12 shampoos.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eThis shampoo is designed to seamlessly integrate into a daily regimen, offering a holistic approach to preserving color vibrancy. It provides an effortless application that supports optimal manageability, laying a strong styling foundation for color-treated hair.\u003c\/p\u003e\n\u003cp\u003e① Begin by applying a small amount onto a wet scalp. Gently massage the formula across the scalp, ensuring root-to-tip distribution to activate its cleansing and protective properties.\u003c\/p\u003e\n\u003cp\u003e② Allow the rich, botanical-infused lather to work, gently purifying the scalp and hair while safeguarding color intensity.\u003c\/p\u003e\n\u003cp\u003e③ Rinse thoroughly with water until the hair is clean and free of product. Experience hair that feels softer and appears radiant, with color protected from fading for up to 12 shampoos.\u003c\/p\u003e\n\u003cp\u003eIn case of contact with eyes, rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e✓ 100% of participants observed limited color fading for up to 12 shampoos in a clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003cp\u003e✓ 95% of participants observed color remaining intense and radiant for up to 12 shampoos in a clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL BETAINE\u003c\/p\u003e\n\u003cp\u003eSODIUM LAUROYL SARCOSINATE\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL HYDROXYSULTAINE\u003c\/p\u003e\n\u003cp\u003eSODIUM COCOAMPHOPROPIONATE\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-22\u003c\/p\u003e\n\u003cp\u003eCOCO-GLUCOSIDE\u003c\/p\u003e\n\u003cp\u003eGLYCERYL OLEATE\u003c\/p\u003e\n\u003cp\u003eCAPRYLYL GLYCOL\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003eCHLORPHENESIN\u003c\/p\u003e\n\u003cp\u003ePANTHENOL\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003eMALTODEXTRIN\u003c\/p\u003e\n\u003cp\u003eTETRASODIUM GLUTAMATE DIACETATE\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eHYDROLYZED RICE PROTEIN\u003c\/p\u003e\n\u003cp\u003eCARAMEL\u003c\/p\u003e\n\u003cp\u003ePHYTIC ACID\u003c\/p\u003e\n\u003cp\u003eORYZA SATIVA (RICE) EXTRACT\u003c\/p\u003e\n\u003cp\u003eGLUCONOLACTONE\u003c\/p\u003e\n\u003cp\u003eCAESALPINIA SPINOSA FRUIT EXTRACT\u003c\/p\u003e\n\u003cp\u003eHELIANTHUS ANNUUS (SUNFLOWER) SPROUT EXTRACT\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED VEGETABLE GLYCERIDES CITRATE\u003c\/p\u003e\n\u003cp\u003eCALCIUM GLUCONATE\u003c\/p\u003e\n\u003cp\u003e1811A\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThis formulation earns consumer trust through its clinically validated efficacy, showcasing a proprietary formula developed for color-treated hair.\u003c\/p\u003e\n\u003cli\u003eA proprietary formula, centered on a complex of rice peptides, is salon-endorsed for its targeted action. This advanced botanical technology limits color fading for up to 12 shampoos, contributing to optimal manageability and sustained color radiance.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What is the primary benefit of this Anti-Fade Shampoo?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is formulated to gently cleanse while preserving color intensity and radiance for color-treated and highlighted hair. Clinical studies indicate that it limits color fading for up to 12 shampoos, with 100% of participants observing this effect.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo protect color from fading?\u003c\/p\u003e\n\u003cp\u003eA: The formula features a complex of rice peptides, scientifically validated to limit pigment fading. This action is further supported by antioxidant tara tannins and sunflower sprout extracts, which work to protect color radiance and contribute to structural repair of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eQ: Is this shampoo suitable for all types of color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo is specifically designed for color-treated and highlighted hair. Its gentle cleansing action helps maintain the vibrancy and integrity of treated strands, promoting optimal pH balance for the scalp and hair.\u003c\/p\u003e\n\u003cp\u003eQ: What makes this formula a \"clean\" choice for hair care?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is crafted with 92% natural-origin ingredients. It is formulated without sulfates, silicones, or artificial colorings, aligning with a holistic approach to hair wellness.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo contribute to overall scalp wellness?\u003c\/p\u003e\n\u003cp\u003eA: By providing a gentle cleanse without harsh sulfates, the shampoo helps maintain a balanced scalp environment. This supports root stimulation and creates an optimal foundation for healthy hair growth, ensuring the scalp remains nurtured.\u003c\/p\u003e\n\u003cp\u003eQ: Can this shampoo improve hair's shine and texture?\u003c\/p\u003e\n\u003cp\u003eA: Yes, the inclusion of organic white mallow extract is shown to bring enhanced shine to the hair. The formula also works to support cuticle sealing, resulting in softer hair with improved texture and visible radiance.\u003c\/p\u003e\n\u003cp\u003eQ: How should this shampoo be incorporated into a hair care routine for best results?\u003c\/p\u003e\n\u003cp\u003eA: For optimal results, massage a small amount onto a wet scalp, working it through to the ends, then rinse thoroughly. This method ensures even distribution and effective cleansing, supporting moisture retention.\u003c\/p\u003e\n\u003cp\u003eQ: What are the key botanical ingredients in this shampoo and their roles?\u003c\/p\u003e\n\u003cp\u003eA: The formula harnesses the power of rice peptides to limit color fading and a blend of tara tannins and sunflower sprout extracts, which act as potent antioxidants to protect color radiance. These plant-derived components are scientifically recognized for their efficacy.\u003c\/p\u003e\n\u003cp\u003eQ: Does this shampoo help with moisture retention for color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: The gentle, sulfate-free formulation is designed to cleanse without stripping essential moisture. This approach supports natural moisture retention, which is crucial for the health and vibrancy of color-treated hair, preventing dryness and brittleness.\u003c\/p\u003e\n\u003cp\u003eQ: What kind of visible results can be expected after using this shampoo?\u003c\/p\u003e\n\u003cp\u003eA: Users can expect their color to remain intense and radiant. Clinical studies indicate that after 12 shampoos, 95% of participants found their color to be just as intense and radiant, contributing to overall hair manageability and softness.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, color-treated, highlighted hair.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548160360743,"sku":"PH15759","price":200.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-color-anti-fade-shampoo-front-white-bg.png?v=1782707320","url":"https:\/\/www.beautybliss.com.hk\/products\/phyto-color-anti-fade-shampoo-250ml","provider":"Beauty Bliss","version":"1.0","type":"link"}