{"product_id":"phyto-purple-no-yellow-shampoo-250ml","title":"PURPLE No Yellow Shampoo 250ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eThis shampoo offers a holistic approach to color care for bleached blonde, grey, and white hair, blending botanical extracts with targeted scientific innovation. Formulated with 90% natural-origin ingredients, it gently cleanses while delivering advanced tone neutralization from the very first application. The formula supports optimal moisture retention and contributes to structural repair, leaving hair with a salon-quality finish.\u003c\/p\u003e\n\u003cli\u003e Visibly neutralizes unwanted coppery yellow tones, enhancing the radiance of cold hues.\u003c\/li\u003e\n\u003cli\u003e Promotes exceptional softness and shine, observed in 100% and 96% of participants, respectively, contributing to a smoother cuticle.\u003c\/li\u003e\n\u003cli\u003e Features antioxidant Edelweiss extract to protect the hair fiber, supporting its structural integrity.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis formulation acts as an essential tool for daily structural repair and aesthetic enhancement, delivering a holistic approach to color-treated hair. It harmonizes plant-derived nourishment with scientific precision, supporting optimal pH balance to maintain vibrant, cool tones and promote overall hair vitality.\u003c\/p\u003e\n\u003cli\u003eUnwanted coppery yellow tones are neutralized from the very first use, preserving the integrity of cool-toned hair. This targeted action ensures color radiance and bright reflections, as observed by 91% and 82% of participants, respectively.\u003c\/li\u003e\n\u003cli\u003eHair fiber experiences enhanced softness and moisture retention, with 100% of users reporting softer hair. The inclusion of Organic White Mallow extract contributes to this supple feel and supports overall hair health.\u003c\/li\u003e\n\u003cli\u003eA visibly shinier appearance is achieved, with 96% of participants noting increased hair luminosity. This is supported by the formula's ability to gently cleanse while promoting cuticle sealing, enhancing light reflection for a salon-quality finish.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eFor those with bleached blonde, grey, or white hair, this shampoo offers a targeted solution to neutralize unwanted tones while promoting overall hair health. It supports the maintenance of an optimal pH balance for the scalp and hair fiber, contributing to enhanced moisture retention.\u003c\/p\u003e\n\u003cli\u003eBleached blonde, grey, or white hair needing neutralization of unwanted yellow or coppery tones.\u003c\/li\u003e\n\u003cli\u003eHair seeking enhanced softness, with 100% of participants reporting softer hair.\u003c\/li\u003e\n\u003cli\u003eStrands desiring increased shine, with 96% of participants observing shinier hair, contributing to improved moisture retention and cuticle sealing.\u003c\/li\u003e\n\u003cli\u003eIndividuals prioritizing a gentle cleansing experience with 90% natural-origin ingredients.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eIntegrating a targeted purple shampoo into a daily regimen can be an effortless application for maintaining vibrant, cool-toned hair. This specialized formula works to neutralize unwanted yellow tones, establishing a strong styling foundation for optimal manageability and radiant color.\u003c\/p\u003e\n\u003cp\u003e① Begin by thoroughly wetting the hair. Dispense a small amount of the shampoo into the palm and gently work through the scalp and hair, ensuring root-to-tip distribution.\u003c\/p\u003e\n\u003cp\u003e② Massage the rich lather onto the scalp, allowing the botanical blend to gently cleanse while the purple pigments begin their work to neutralize unwanted tones. Experience a nurturing cleanse that respects the hair fiber.\u003c\/p\u003e\n\u003cp\u003e③ Rinse thoroughly until the water runs clear. Hair is left feeling softer, with 100% of participants observing this effect, and appearing shinier, noted by 96% of participants. This contributes to optimal manageability and a radiant, bright color, observed by 91% of participants, with 82% noting bright reflections.\u003c\/p\u003e\n\u003cp\u003ePercentages of effects observed on a consumer panel during a clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAQUA \/ WATER \/ EAU\u003c\/p\u003e\n\u003cp\u003eSODIUM LAUROYL SARCOSINATE\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL BETAINE\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL HYDROXYSULTAINE\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-22\u003c\/p\u003e\n\u003cp\u003eCOCO-GLUCOSIDE\u003c\/p\u003e\n\u003cp\u003eGLYCERYL OLEATE\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE\u003c\/p\u003e\n\u003cp\u003ePOTASSIUM SORBATE\u003c\/p\u003e\n\u003cp\u003eCI 60730 \/ EXT. VIOLET 2\u003c\/p\u003e\n\u003cp\u003eGLYCERIN\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT\u003c\/p\u003e\n\u003cp\u003eLEONTOPODIUM ALPINUM FLOWER\/LEAF EXTRACT\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED VEGETABLE GLYCERIDES CITRATE\u003c\/p\u003e\n\u003cp\u003e330C\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThe formulation's efficacy is a testament to a carefully developed proprietary formula, earning trust through demonstrated performance. This industry-celebrated approach, often salon-endorsed for its reliable results, integrates botanical extracts with scientific validation, ensuring optimal manageability and visible hair health.\u003c\/p\u003e\n\u003cli\u003eThe formula's effectiveness is validated by consumer perception, with 100% of participants in a clinical study reporting softer hair and 96% noting shinier hair.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What is the primary benefit of using this Purple No Yellow Shampoo?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is formulated to gently cleanse and moisturize the hair fiber while effectively neutralizing unwanted coppery yellow tones. It delivers visible neutralization from the very first use, specifically designed for bleached blonde, grey, or white hair to revive the radiance of cold tones.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo contribute to hair's softness and shine?\u003c\/p\u003e\n\u003cp\u003eA: The formula is designed to moisturize the hair fiber, leading to enhanced softness and shine. A clinical study indicated that 100% of participants experienced softer hair, and 96% observed shinier hair. Organic white mallow extract is included to bring twice the shine to the hair.\u003c\/p\u003e\n\u003cp\u003eQ: What natural-origin ingredients are featured in this formula?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is crafted with 90% natural-origin ingredients. Key botanical extracts include Edelweiss extract, known for its antioxidant properties that help protect the hair fiber, and Organic White Mallow extract, which contributes to increased hair radiance and shine.\u003c\/p\u003e\n\u003cp\u003eQ: Is this shampoo formulated with clean beauty principles in mind?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo adheres to clean beauty standards. It is formulated without sulfates, silicones, or PEG, offering a gentle yet effective cleansing experience that aligns with a holistic approach to haircare.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo support the overall health and appearance of color-treated hair?\u003c\/p\u003e\n\u003cp\u003eA: Beyond neutralizing unwanted tones, the shampoo gently cleanses and moisturizes, promoting a vibrant and healthy appearance for color-treated hair. Clinical results show that 91% of participants found their color radiant and bright, with 82% noting bright reflections.\u003c\/p\u003e\n\u003cp\u003eQ: Does this formula help with moisture retention for the hair fiber?\u003c\/p\u003e\n\u003cp\u003eA: The shampoo is specifically designed to moisturize the hair fiber, which is crucial for optimal moisture retention. This helps maintain hair's suppleness and elasticity, preventing dryness often associated with color-treated hair.\u003c\/p\u003e\n\u003cp\u003eQ: How does this product ensure a healthy scalp environment?\u003c\/p\u003e\n\u003cp\u003eA: The gentle cleansing action, combined with a high percentage of natural-origin ingredients, supports the maintenance of an optimal pH balance for the scalp. This fosters a healthy foundation, which is essential for overall hair wellness.\u003c\/p\u003e\n\u003cp\u003eQ: What is the recommended method for using this Purple No Yellow Shampoo?\u003c\/p\u003e\n\u003cp\u003eA: For optimal results, massage a small amount of the shampoo onto a wet scalp. Allow it to work into a lather, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eQ: What makes this shampoo effective in maintaining cool tones?\u003c\/p\u003e\n\u003cp\u003eA: The core of this formula contains purple pigments (CI 60730 \/ EXT. VIOLET 2) that are specifically chosen for their ability to counteract and neutralize unwanted coppery yellow tones. This targeted action helps to preserve and revive the desired cool tones in bleached blonde, grey, or white hair.\u003c\/p\u003e\n\u003cp\u003eQ: Are there any specific benefits for the hair's cuticle?\u003c\/p\u003e\n\u003cp\u003eA: By enhancing the hair's softness and shine, the formula contributes to a smoother hair surface. This action supports more uniform cuticle sealing, which results in a polished appearance and can help protect the hair fiber from external stressors.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548123169063,"sku":"PH15742","price":200.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-purple-no-yellow-shampoo-front-white-bg.png?v=1782706381","url":"https:\/\/www.beautybliss.com.hk\/products\/phyto-purple-no-yellow-shampoo-250ml","provider":"Beauty Bliss","version":"1.0","type":"link"}