{"product_id":"phyto-softness-shampoo-250ml","title":"SOFTNESS Shampoo 250ml","description":"\u003csection class=\"pce-block pce-product_details\" data-block=\"product_details\"\u003e\n  \u003ch3\u003eProduct Details\u003c\/h3\u003e\n  \u003cp\u003eDiscover a holistic scalp wellness solution where nature's gentle touch meets scientific validation. This shampoo, rich in plant-derived nourishment, offers clean hydration designed to rebalance and protect the scalp from root to tip. Harnessing the power of botanical extracts and phyto-nutrients, including a prebiotic complex and oat milk, it works to maintain optimal scalp health while leaving hair softer and more supple.\u003c\/p\u003e\n\u003cp\u003eThis formulation embraces a commitment to clean haircare practices:\u003c\/p\u003e\n\u003cli\u003eFormulated with 89% of natural-origin ingredients.\u003c\/li\u003e\n\u003cli\u003eRespects the scalp, with 100% of study participants observing this benefit.\u003c\/li\u003e\n\u003cli\u003ePreserves the balance of the scalp over shampoos, a benefit observed by 91% of study participants.\u003c\/li\u003e\n\u003cli\u003eSuitable for frequent use, as affirmed by 100% of study participants.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-benefits\" data-block=\"benefits\"\u003e\n  \u003ch3\u003eBenefits \u0026amp; Claims\u003c\/h3\u003e\n  \u003cp\u003eThis shampoo offers a holistic scalp wellness solution, treating the entire ecosystem of the scalp and hair with validated natural potency. It delivers clean hydration and plant-derived nourishment, proving that advanced science can amplify botanical extracts for powerful results.\u003c\/p\u003e\n\u003cli\u003eOptimal scalp respect and balance are fostered, with 100% of participants observing scalp respect and 91% noting preserved scalp balance over shampoos. This is supported by a prebiotic complex designed to maintain a healthy scalp microbiome.\u003c\/li\u003e\n\u003cli\u003eHair fiber receives plant-derived nourishment, resulting in enhanced softness and suppleness. Botanical extracts like oat milk contribute to a naturally gentle feel.\u003c\/li\u003e\n\u003cli\u003eA luminous shine is imparted to the hair, with white mallow extract scientifically recognized for its ability to boost hair's natural radiance.\u003c\/li\u003e\n\u003cli\u003eFormulated for daily use, this shampoo is 100% suitable for frequent application, ensuring consistent care without compromise.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-suited_for\" data-block=\"suited_for\"\u003e\n  \u003ch3\u003eSuited For\u003c\/h3\u003e\n  \u003cp\u003eThis formulation offers a holistic scalp wellness solution, providing clean hydration and plant-derived nourishment to restore natural balance. It is designed for those who seek effective care where botanical extracts and scientific validation coexist.\u003c\/p\u003e\n\u003cli\u003eIndividuals prioritizing a balanced and respected scalp environment, supported by a prebiotic complex, with 100%* observed respect for the scalp.\u003c\/li\u003e\n\u003cli\u003eHair types seeking consistent softness and suppleness, benefiting from plant-derived nourishment like Oat milk. This formulation contributes to 91%* preservation of scalp balance over shampoos.\u003c\/li\u003e\n\u003cli\u003eThose desiring a clean formulation suitable for frequent use, with 100%* suitability for daily application.\u003c\/li\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-how_to_use\" data-block=\"how_to_use\"\u003e\n  \u003ch3\u003eHow to Use\u003c\/h3\u003e\n  \u003cp\u003eElevate the daily cleanse into a restorative ritual for the scalp and hair. This mindful application is designed to nurture the scalp ecosystem, preparing it for optimal botanical absorption and promoting overall hair wellness.\u003c\/p\u003e\n\u003cp\u003e① Begin by thoroughly wetting the hair. Dispense a small amount of the shampoo into the palm of the hand.\u003c\/p\u003e\n\u003cp\u003e② Apply the shampoo directly to the wet scalp. With fingertips, perform a gentle massage across the entire scalp. This mindful action helps to stimulate the scalp ecosystem and encourages the effective botanical absorption of nourishing extracts, such as Oat Milk and White Mallow, which contribute to hair's softness and natural radiance.\u003c\/p\u003e\n\u003cp\u003e③ Rinse the hair and scalp thoroughly with water until all product is removed.\u003c\/p\u003e\n\u003cp\u003eIn case of contact with eyes, rinse thoroughly.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-ingredients\" data-block=\"ingredients\"\u003e\n  \u003ch3\u003eIngredients\u003c\/h3\u003e\n  \u003cp\u003eAqua \/ Water \/ EAU.\u003c\/p\u003e\n\u003cp\u003eSodium Lauroyl SARCOSINATE.\u003c\/p\u003e\n\u003cp\u003eCOCAMIDOPROPYL BETAINE.\u003c\/p\u003e\n\u003cp\u003eDECYL GLUCOSIDE.\u003c\/p\u003e\n\u003cp\u003eACRYLATES COPOLYMER.\u003c\/p\u003e\n\u003cp\u003eCITRIC ACID.\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-22.\u003c\/p\u003e\n\u003cp\u003ePOLYQUATERNIUM-10.\u003c\/p\u003e\n\u003cp\u003ePARFUM \/ FRAGRANCE.\u003c\/p\u003e\n\u003cp\u003eALPHA-GLUCAN OLIGOSACCHARIDE.\u003c\/p\u003e\n\u003cp\u003eSODIUM BENZOATE.\u003c\/p\u003e\n\u003cp\u003eETHYLHEXYLGLYCERIN.\u003c\/p\u003e\n\u003cp\u003eCOCO-GLUCOSIDE.\u003c\/p\u003e\n\u003cp\u003eGLYCERYL OLEATE.\u003c\/p\u003e\n\u003cp\u003eGUAR HYDROXYPROPYLTRIMONIUM CHLORIDE.\u003c\/p\u003e\n\u003cp\u003eSODIUM HYDROXIDE.\u003c\/p\u003e\n\u003cp\u003ePANTHENOL.\u003c\/p\u003e\n\u003cp\u003eSODIUM PHYTATE.\u003c\/p\u003e\n\u003cp\u003eGLYCERIN.\u003c\/p\u003e\n\u003cp\u003eALTHAEA OFFICINALIS ROOT EXTRACT.\u003c\/p\u003e\n\u003cp\u003ePHYTANTRIOL.\u003c\/p\u003e\n\u003cp\u003eSODIUM CHLORIDE.\u003c\/p\u003e\n\u003cp\u003ePRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL.\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED LECITHIN.\u003c\/p\u003e\n\u003cp\u003eTOCOPHEROL.\u003c\/p\u003e\n\u003cp\u003eHYDROGENATED VEGETABLE GLYCERIDES CITRATE.\u003c\/p\u003e\n\u003cp\u003eAVENA SATIVA (OAT) KERNEL EXTRACT.\u003c\/p\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-awards_patents\" data-block=\"awards_patents\"\u003e\n  \u003ch3\u003eAwards \u0026amp; Patents\u003c\/h3\u003e\n  \u003cp\u003eThis formulation embodies a commitment to holistic scalp wellness through its pure, plant-derived nourishment. It reflects an eco-conscious approach to haircare, prioritizing ingredients that respect both the hair and the environment, aligning with principles of responsible sourcing.\u003c\/p\u003e\n\u003cli\u003eA formulation comprising 89% of natural-origin ingredients, reflecting a dedication to clean beauty principles and eco-conscious accolades in product development.\u003c\/li\u003e\n\u003cli\u003eThe inclusion of white mallow, obtained through pure extraction, exemplifies a focus on plant-derived nourishment for holistic scalp wellness.\u003c\/li\u003e\n\u003c\/section\u003e\n\n\u003csection class=\"pce-block pce-faq\" data-block=\"faq\"\u003e\n  \u003ch3\u003eFAQ\u003c\/h3\u003e\n  \u003cp\u003eQ: What are the primary botanical extracts in this shampoo?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo features a blend of plant-derived nourishment. Key botanical extracts include Oat Kernel Extract, known for its softening properties, and White Mallow Root Extract, which contributes to enhanced hair shine. These phyto-nutrients work to support overall hair vitality.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo support holistic scalp wellness?\u003c\/p\u003e\n\u003cp\u003eA: The formula is designed to promote holistic scalp wellness by incorporating a prebiotic complex. This complex helps to preserve the scalp's natural balance, ensuring a healthy foundation for hair growth. Clinical studies indicate that the shampoo 100% respects the scalp and 91% preserves its balance over shampoos*.\u003c\/p\u003e\n\u003cp\u003eQ: Is this shampoo suitable for frequent use?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo is formulated for daily application. Clinical testing confirms it is 100% suitable for frequent use*, making it an ideal choice for regular cleansing without compromising scalp health.\u003c\/p\u003e\n\u003cp\u003eQ: What makes this a \"clean\" haircare option?\u003c\/p\u003e\n\u003cp\u003eA: This shampoo is crafted with 89% natural-origin ingredients. It is also formulated without sulfates surfactants and is silicone-free, aligning with clean beauty practices while delivering effective results.\u003c\/p\u003e\n\u003cp\u003eQ: How does this shampoo provide clean hydration to the hair?\u003c\/p\u003e\n\u003cp\u003eA: The shampoo utilizes plant-derived nourishment, including Oat Kernel Extract, to gently cleanse while providing essential moisture. This approach ensures clean hydration, leaving hair feeling soft and supple without heavy residues.\u003c\/p\u003e\n\u003cp\u003eQ: Can this shampoo be used on all hair types?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo is suitable for all hair types. Its gentle yet effective formulation respects the scalp and hair fiber, making it a versatile option for diverse hair needs.\u003c\/p\u003e\n\u003cp\u003eQ: What benefits can be expected for hair softness and shine?\u003c\/p\u003e\n\u003cp\u003eA: The inclusion of Oat Kernel Extract contributes to hair softness, while White Mallow Root Extract is specifically noted for its ability to enhance hair shine. Together, these botanical extracts work to leave hair feeling supple and looking luminous.\u003c\/p\u003e\n\u003cp\u003eQ: Does this formula avoid harsh cleansing agents?\u003c\/p\u003e\n\u003cp\u003eA: Yes, the formula is free from sulfates surfactants and silicones. It employs gentle, plant-derived cleansing agents to effectively clean the hair and scalp without stripping natural oils, promoting a balanced environment.\u003c\/p\u003e\n\u003cp\u003eQ: How does science validate the natural ingredients in this shampoo?\u003c\/p\u003e\n\u003cp\u003eA: The efficacy of the natural ingredients is supported by scientific validation. For instance, a prebiotic complex is included to maintain scalp balance, a benefit observed in clinical studies where the shampoo was found to preserve scalp balance over shampoos*. The formulation demonstrates how nature and science can coexist for powerful results.\u003c\/p\u003e\n\u003cp\u003eQ: Is this shampoo suitable for the whole family?\u003c\/p\u003e\n\u003cp\u003eA: Yes, this shampoo is designed for the whole family, suitable for individuals from 3 years old and up. Its gentle formulation respects the scalp and is suitable for frequent use, making it a versatile choice for diverse needs.\u003c\/p\u003e\n\u003cp\u003e*Clinical study carried out on 20 volunteers for 28 days, all hair types.\u003c\/p\u003e\n\u003c\/section\u003e","brand":"PHYTO","offers":[{"title":"Default Title","offer_id":51548531818791,"sku":"PH13236","price":200.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/8740\/9959\/files\/phyto-softness-shampoo-front-white-bg.png?v=1782725836","url":"https:\/\/www.beautybliss.com.hk\/products\/phyto-softness-shampoo-250ml","provider":"Beauty Bliss","version":"1.0","type":"link"}