PHYTO PARIS · BOTANICAL TRICHOLOGY

COLOR

Keep color vivid and the scalp comfortable between salon visits

Can I enjoy vibrant hair color while keeping my scalp comfortable?

Shop the rangeSee the actives
COLOR
COLOR RADIANCE

A gentle touch for lasting color. Our antioxidant formula protects against fading while Organic White Mallow delivers breathtaking 2x shine, wash after wash.

2XSHINE BOOST
ANTI-FADE

Color radiance held for up to 12 shampoos.

12shampoos of color hold

FADE · GREY · BRASS

Why does my hair color fade quickly after a few washes?

Color care locks pigment, covers white hair without harshness, and keeps cool tones from turning brassy.

Why does my hair color fade quickly after a few washes?
CONCERN 01

Why does my hair color fade quickly after a few washes?

Frequent cleansing often strips away pigments and weakens sensitized hair strands. A targeted routine locks in color intensity for up to 12 shampoos while sealing the cuticle for lasting softness with COLOR Anti-Fade Shampoo 250ml.

12 Shampoos of hold
COLOR Anti-fade shampoo
Start with COLOR Anti-Fade Shampoo 250ml.
Why does my hair look dull and lose its luster after coloring?
CONCERN 02

Why does my hair look dull and lose its luster after coloring?

Dullness is caused by residue and rough cuticles. By replacing water with Organic White Mallow extract, our formula smooths the hair fiber to reflect light perfectly, delivering 2x more radiance from root to tip.

90%+ Natural Origin Ingredients
2X Shine Boost
Formulated with a complex of rice peptides that locks in pigments deep within the hair fiber to protect color intensity.
How do I protect my hair color from environmental fading and brassiness?
CONCERN 03

How do I protect my hair color from environmental fading and brassiness?

UV rays and free radicals are the enemies of hair color. Our blend of Tara tannins and Sunflower sprout extract creates a powerful antioxidant shield, neutralizing environmental damage to keep your shade vibrant and true.

Active Antioxidant Shield
Total Color Protection
Photo-protective karanja oil intensely nourishes the hair fiber to protect and repair sensitized hair by color treatments.

COVERAGE · ANTI-FADE · SHINE

Key benefits

Botanical pigments, anti-fade care, and cuticle-sealing oils.

01

100% Grey Coverage

Botanical pigments cover 100% of white hair from the first application with fade-resistant color.

100% from the first application
02

Anti-Fade Protection

Protects color radiance and preserves vibrancy for up to 12 shampoos or up to 9 weeks.

Up to 12 shampoos or 9 weeks
03

Cuticle Sealing Nourishment

Botanical oils enhance moisture retention and smooth the cuticle for visible shine.

Jojoba and monoï oils

ACTIVE INGREDIENTS

Active ingredients

Rice peptides, jojoba and monoï, tara tannins, and jujubier bark.

Rice Peptides Complex

Rice Peptides Complex

Locks color pigments deep within the hair fiber to limit pigment loss and sustain vibrancy.

Jojoba and Monoï Oils

Jojoba and Monoï Oils

100% botanical origin oils that seal the hair cuticle, boost moisture retention, and magnify shine.

Tara Tannins and Sunflower Sprouts

Tara Tannins and Sunflower Sprouts

Antioxidant complex that shields hair fiber from external aggressors to protect color radiance.

Jujubier Bark Extract

Jujubier Bark Extract

Botanical extract that supports scalp comfort and maintains an optimal environment during coloring.

Color that stays comfortable

100% White hair covered
12 Shampoos of color hold
9 wks Radiance preserved

Claims from the Phyto color, Phytocolor, and Purple literature used on this range story.

The color ritual

WASH · CONDITION · MASK

COLOR Anti-Fade Shampoo to lock pigment

COLOR Anti-Fade Shampoo to lock pigment

01 · WASH
Radiance enhancer conditioner for softness and shine

Radiance enhancer conditioner for softness and shine

02 · CONDITION
COLOR Extend Mask to prolong the shade

COLOR Extend Mask to prolong the shade

03 · MASK

Shop COLOR

PHYTO COLOR Anti-Fade Shampoo 250ml bottle with a dark blue cap and label, shown on a white background

COLOR Anti-Fade Shampoo 250ml

Anti-fade shampoo · 250 ml

$200.00

PHYTO COLOR Radiance Enhancer Conditioner 175ml tube, front view on a white background

COLOR Radiance Enhancer Conditioner 175ml

Radiance conditioner · 175 ml

$265.00

PHYTO COLOR Extend Mask 200ml front view on a white background, showcasing the product packaging

COLOR Extend Mask 200ml

Extend mask · 200 ml

$400.00

PHYTO Color

3 products

PHYTO COLOR Extend Mask 200ml front view on a white background, showcasing the product packaging

PHYTO

COLOR Extend Mask 200ml

200 ml

Repair sensitive hair, prolong and enhances color radiance

BUY 2 GET 10% OFF / BUY 3 GET 20% OFF
$400.00
PHYTO COLOR Radiance Enhancer Conditioner 175ml tube, front view on a white background

PHYTO

COLOR Radiance Enhancer Conditioner 175ml

175 ml

Nourishes hair fibers and enhances color radiance

BUY 2 GET 10% OFF / BUY 3 GET 20% OFF
$265.00
PHYTO COLOR Anti-Fade Shampoo 250ml bottle with a dark blue cap and label, shown on a white background

PHYTO

COLOR Anti-Fade Shampoo 250ml

250 ml

Gently washes and locks pigments

BUY 2 GET 10% OFF / BUY 3 GET 20% OFF
$200.00
PHYTO
PHYTOBOTANICAL TRICHOLOGY · PARIS · PHYTOTHÉRAPIE