PHYTO PARIS · BOTANICAL TRICHOLOGY

PURPLE

Cool blonde, grey, and white hair that stays soft

Wondering how to keep bleached or grey hair cool and soft?

PURPLE
NO YELLOW

Purple pigments work from the first wash.

1stwash neutralizes brass
REPAIR

The no-yellow mask is 97% natural-origin.

97%natural-origin mask

BRASS · DRYNESS

Why does my cool-toned hair turn brassy so quickly?

Purple pigments cool brass while the mask keeps sensitized hair soft.

Why does my cool-toned hair turn brassy so quickly?
CONCERN 01

Why does my cool-toned hair turn brassy so quickly?

Bleached, grey, and white hair easily develops unwanted warm undertones over time. Targeted purple pigments neutralize coppery yellow hues from the first wash to restore cool reflections with PURPLE No Yellow Shampoo 250ml.

1st Wash cools brass
COOL Blonde, grey, white
Wash with PURPLE No Yellow Shampoo 250ml.
Can I remove yellow tones without drying out my hair?
CONCERN 02

Can I remove yellow tones without drying out my hair?

Toning often leaves sensitized hair feeling dry and fragile. A 97% natural-origin formula provides intense structural repair and moisture retention to keep fiber soft with PURPLE Repairing No Yellow Mask 200ml.

97% Natural-origin mask
SOFT Moisture stays in
Mask with PURPLE Repairing No Yellow Mask 200ml.

KEY BENEFITS

Key benefits

Three results this range is built to deliver.

01

Neutralizes Coppery Tones

Targeted purple pigments visibly neutralize yellow hues from the first use to preserve cool hair color.

From the first use
02

Supports Structural Repair

Deeply nourishes sensitized hair fibers and supports cuticle smoothing for enhanced softness.

Shea butter repair
03

Promotes Softness and Shine

Gently cleanses and conditions to improve moisture retention and reflective hair luminosity.

Soft, reflective fiber

ACTIVE INGREDIENTS

Active ingredients

The actives named in the range literature.

Targeted Purple Pigments

Targeted Purple Pigments

Neutralize unwanted yellow and coppery tones to maintain vibrant cool-toned hair.

Shea Butter

Shea Butter

Delivers intense structural repair and deep nourishment to support moisture retention and softer hair fibers.

Edelweiss Extract Image placeholder

Edelweiss Extract

Provides antioxidant protection to safeguard hair fiber from environmental stressors and help limit yellowing.

Organic White Mallow Extract

Organic White Mallow Extract

Enhances fiber softness and supports a supple, shiny hair texture.

Cool tone, soft fiber

1st Wash cools yellow
97% Natural-origin mask

Purple pigments neutralize yellow from the first wash. The repairing mask is 97% natural-origin.

PHYTO Purple

2 products

PHYTO PURPLE Repairing No Yellow Mask 200ml front view on a white background, highlighting the product details

PHYTO

PURPLE Repairing No Yellow Mask 200ml

200 ml

Repairs sensitized colored hair and restores cool-tones or shades

BUY 2 GET 10% OFF / BUY 3 GET 20% OFF
PHYTO PURPLE No Yellow Shampoo 250ml bottle, front view on a white background

PHYTO

PURPLE No Yellow Shampoo 250ml

250 ml

Gently washes,neutralizes yellow and copper tones

BUY 2 GET 10% OFF / BUY 3 GET 20% OFF