PHYTO PURPLE No Yellow Shampoo 250ml bottle, front view on a white background

PHYTO

PH15742

PURPLE No Yellow Shampoo 250ml

250 ml

A shampoo formulated for color protection. This targeted action ensures color radiance and bright reflections, as observed by 91% and 82% of participants, respectively.
$200.00 BUY 2 GET 10% OFF / BUY 3 GET 20% OFF

The formulation's efficacy is a testament to a carefully developed proprietary formula, earning trust through demonstrated performance. This industrycelebrated approach, often salon-endorsed for its reliable results, integrates botanical extracts with scientific validation, ensuring optimal manageability and visible hair health.

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Product Details

This shampoo offers a holistic approach to color care for bleached blonde, grey, and white hair, blending botanical extracts with targeted scientific innovation. Formulated with 90% natural-origin ingredients, it gently cleanses while delivering advanced tone neutralization from the very first application. The formula supports optimal moisture retention and contributes to structural repair, leaving hair with a salon-quality finish.

  • Visibly neutralizes unwanted coppery yellow tones, enhancing the radiance of cold hues.

  • Promotes exceptional softness and shine, observed in 100% and 96% of participants, respectively, contributing to a smoother cuticle.

  • Features antioxidant Edelweiss extract to protect the hair fiber, supporting its structural integrity.

*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.

Benefits & Results

  • This formulation acts as an essential tool for daily structural repair and aesthetic enhancement, delivering a holistic approach to color-treated hair. It harmonizes plant-derived nourishment with scientific precision, supporting optimal pH balance to maintain vibrant, cool tones and promote overall hair vitality.

  • Unwanted coppery yellow tones are neutralized from the very first use, preserving the integrity of cool-toned hair. This targeted action ensures color radiance and bright reflections, as observed by 91% and 82% of participants, respectively.

  • Hair fiber experiences enhanced softness and moisture retention, with 100% of users reporting softer hair. The inclusion of Organic White Mallow extract contributes to this supple feel and supports overall hair health.

  • A visibly shinier appearance is achieved, with 96% of participants noting increased hair luminosity. This is supported by the formula's ability to gently cleanse while promoting cuticle sealing, enhancing light reflection for a salon-quality finish.

    *Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.

Major Active Ingredients

Purple pigments (CI 60730 / EXT. VIOLET 2)

helps to neutralize unwanted coppery yellow tones. Targets concerns by counteracting brassiness to reveal radiant cold tones, with 91% of participants observing radiant and bright color, 100% softer hair, and

Full Ingredient List
AQUA / WATER / EAUSODIUM LAUROYL SARCOSINATECOCAMIDOPROPYL BETAINECOCAMIDOPROPYL HYDROXYSULTAINECITRIC ACIDPARFUM / FRAGRANCEPOLYQUATERNIUM-22COCO-GLUCOSIDEGLYCERYL OLEATESODIUM BENZOATEPOTASSIUM SORBATECI 60730 / EXT. VIOLET 2GLYCERINALTHAEA OFFICINALIS ROOT EXTRACTLEONTOPODIUM ALPINUM FLOWER/LEAF EXTRACTTOCOPHEROLHYDROGENATED VEGETABLE GLYCERIDES CITRATE330C
Awards & Patents

The formulation's efficacy is a testament to a carefully developed proprietary formula, earning trust through demonstrated performance. This industry-celebrated approach, often salon-endorsed for its reliable results, integrates botanical extracts with scientific validation, ensuring optimal manageability and visible hair health.

  • The formula's effectiveness is validated by consumer perception, with 100% of participants in a clinical study reporting softer hair and 96% noting shinier hair.

*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.

Usage Instructions
Step 01

Cleanse & Massage

Begin by thoroughly wetting the hair. Dispense a small amount of the shampoo into the palm and gently work through the scalp and hair, ensuring root-to-tip distribution.

Step 02

Cleanse & Massage

Massage the rich lather onto the scalp, allowing the botanical blend to gently cleanse while the purple pigments begin their work to neutralize unwanted tones. Experience a nurturing cleanse that respects the hair fiber.

Step 03

Prep & Dampen

Rinse thoroughly until the water runs clear. Hair is left feeling softer, with 100% of participants observing this effect, and appearing shinier, noted by 96% of participants. This contributes to optimal manageability and a radiant, bright color, observed by 91% of participants, with 82% noting bright reflections.

Frequently Asked
What is the primary benefit of using this Purple No Yellow Shampoo?
This shampoo is formulated to gently cleanse and moisturize the hair fiber while effectively neutralizing unwanted coppery yellow tones. It delivers visible neutralization from the very first use, specifically designed for bleached blonde, grey, or white hair to revive the radiance of cold tones.
How does this shampoo contribute to hair's softness and shine?
The formula is designed to moisturize the hair fiber, leading to enhanced softness and shine. A clinical study indicated that 100% of participants experienced softer hair, and 96% observed shinier hair. Organic white mallow extract is included to bring twice the shine to the hair.
What natural-origin ingredients are featured in this formula?
This shampoo is crafted with 90% natural-origin ingredients. Key botanical extracts include Edelweiss extract, known for its antioxidant properties that help protect the hair fiber, and Organic White Mallow extract, which contributes to increased hair radiance and shine.
Is this shampoo formulated with clean beauty principles in mind?
Yes, this shampoo adheres to clean beauty standards. It is formulated without sulfates, silicones, or PEG, offering a gentle yet effective cleansing experience that aligns with a holistic approach to haircare.
How does this shampoo support the overall health and appearance of color-treated hair?
Beyond neutralizing unwanted tones, the shampoo gently cleanses and moisturizes, promoting a vibrant and healthy appearance for color-treated hair. Clinical results show that 91% of participants found their color radiant and bright, with 82% noting bright reflections.
Does this formula help with moisture retention for the hair fiber?
The shampoo is specifically designed to moisturize the hair fiber, which is crucial for optimal moisture retention. This helps maintain hair's suppleness and elasticity, preventing dryness often associated with color-treated hair.
How does this product ensure a healthy scalp environment?
The gentle cleansing action, combined with a high percentage of natural-origin ingredients, supports the maintenance of an optimal pH balance for the scalp. This fosters a healthy foundation, which is essential for overall hair wellness.
What is the recommended method for using this Purple No Yellow Shampoo?
For optimal results, massage a small amount of the shampoo onto a wet scalp. Allow it to work into a lather, then rinse thoroughly.
What makes this shampoo effective in maintaining cool tones?
The core of this formula contains purple pigments (CI 60730 / EXT. VIOLET 2) that are specifically chosen for their ability to counteract and neutralize unwanted coppery yellow tones. This targeted action helps to preserve and revive the desired cool tones in bleached blonde, grey, or white hair.
Are there any specific benefits for the hair's cuticle?
By enhancing the hair's softness and shine, the formula contributes to a smoother hair surface. This action supports more uniform cuticle sealing, which results in a polished appearance and can help protect the hair fiber from external stressors. Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.

Customer Reviews

The Brand Promise

  • Botanical Power Meets Clinical Science Replaces standard water bases with highly concentrated plant decoctions for maximum potency.
  • Specialized Scalp & Hair Treatments Scientifically proven formulations designed to target and resolve specific hair and scalp health issues.
  • Clean, High-Performance Care Delivers exceptional, professional-grade results utilizing the proven efficacy of plants.

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